What Is Content Marketing?

What Is Content Marketing?

Reader Comments (55)

  1. Hello Demian! Love reading the post and I am pretty amazed how you gathered so much links in one post and those really very resource full and great valuable information they have.

    Thanks for sharing excellent tips.

    • Hey Ayaz, yeah, it was a really useful exercise to dig through a ton of great content, find all those focused on content marketing, read through those and then organize and write. I feel like I should get a certificate of completion or something. 🙂

      Actually your kind comment is a better reward. Have a great weekend, sir.

  2. On the mean streets of Kalamazoo, Michigan where I live here… we have a word to describe something that is so bad ass, something so overly incredible, so cool, so wicked … we just say: “Sick Bird!”

    I read the first few paragraphs up until you reached the list. Then started to scan the headlines and then reading a few of the descriptions. The first word that came to my mind was “Sick Bird.”

    Sick Bird, Demian. I like it. Very useful.

  3. Good afternoon, Demian.

    May I just say I had a lovely weekend lined up . New saucy book; a few bottles of wine; soft lights…..
    All out the window now 🙁
    It looks like it’ll be a lights on session; BIG cup of coffee and a good pair of specs as I plough my way through this little lot – Thanks!

    I so hope no-one suggests any more 😉

    Kind regards,

    • Uh, sorry for ruining your weekend Linda. I think.

      You don’t have to give up the wine, though, do you? Or the soft lights for that matter. Your laptop/ipad is back lit. 🙂

      And maybe next weekend you can get back to that book. 🙂

      • Next weekend, Demian…as soon as that!

        What an optimist you are – only possible if I don’t have to share the wine (not part of my plan!) there’s such a wealth of information in your list I would want to give it my fullest attention.

        Oh, I know – I’ll hide the bottles until I’ve finished then use them to toast your kindness in compiling this list (on my own, so I don’t have to share!). Just do me one favour, please. Try not to publish another ‘must read’ next weekend, or I’ll never find out how my blood, guts and gore story works out!

        Kind regards,
        L 🙂

  4. Holy wow, Demian – this email is the Energizer bunny of useful content marketing advice lists. Scrolling down through it I was blown away by how many things there were that I wanted to read!

    Unlike Linda I can’t promise I will get to it all this weekend, but I’m going to try! Thanks for your concentrated, quality content consolidation.


    • Now, Mr Aherne,

      What could you possibly have to do that’s more pressing than plodding your way through a mountain of content marketing?
      Wait – don’t answer that. I think I’d rather not know. If I’m to forgo my wine and wantoness, I’d rather be ignorant of what fun and frolics others have lined up 😉


  5. WOW, this could not be more perfectly timed for me! Thanks for all of your effort and time in putting this list together, Demian.

    I believe that there is and will continue to be tremendous benefit to businesess that create valuable content that’s focused on the needs of it’s audience.

    I also believe that there is a place for curated content in the content marketing mix for some types of businesses. If you think there is value, where do you see the placement of curated content in the Codex?

    • That’s a great question. It’s useful, and has it’s place, but I would never build a platform on curated content strictly. More like 30/70. If not lower ratio.

      Original content is what gets you noticed. Besides, it’s easy to copycat curated content. A lot harder to develop original content. For any writer who wants to grow the answer is obvious.

  6. Hi Demian,

    This is a fantastic work of reference that’s going straight into my Evernote files – thanks so much for going to the trouble to put it all together for us. I always look forward to Copyblogger posts and often bookmark or save them, but it’s very helpful to have all these gems so helpfully categorized.

    Thank you!


    • I couldn’t agree more with you Sue! Just when I was think of the right words to describe how valuable this post is, your comment hit the nail on the head. Especially at a time where I’m getting to grips with this whole online content marketing concept.

      There is a plethora of information out there but at least I can now focus on one place for now and take it from there. Bookmark Done. Evernote Done too.

      Great post Demian and even more so, Thanks!

      P.S what an eye catching way to arrange your surname. Guess it done it’s job as if the post wasn’t enough

      • Are you talking about the exclamation point? I’m not sure how that got in there. But I just noticed it…and like it. Going to move it to the end and see how that does. 🙂

        • Hmm – think I prefer Farn!worth….. it has a quirky ‘differentness’, whereas Farnworth sounds as though you’re surprised to be you or you’ve caught yourself out somehow.
          Not that I know anything, of course…..

          L 🙂

  7. Whoo, Demian!! This is an AMAZING list and I’m definitely taking it down this weekend. I thought I was the only one who dug through archives for juicy wisdom; all the way back to ’08? RepreSENting, sir. Thanks for this and yes, you totally deserve a certificate and badge of honour for your effort. 😀

  8. Really appreciate the completeness of this – and I will be sharing with my fellow association professionals who understand the need to know about content marketing but often do not have the time to do the research that you have done for us. Great resource – thanks again for doing this.

  9. Dang! That’s a pretty huge list you have compiled. I bet reading through all of them is going to take days! Thanks for sharing the resources, Demian.

    • It will take days. Or a very long afternoon to read all of those articles. But worth it. And don’t forget: you can use this list as an archive to tweet content marketing articles.

  10. I’m so bewildered by all the material available online that I don’t really know where to start and always worry that I’m reading (when I actually find time!) the wrong things, and missing something valuable. Thank you so much for putting this all together, it’s a great resource.

  11. Amazing amazing list! I appreciate your edition of literature and articles with real depth and perspective of philosophy. I think understanding content marketing and creation requires one to be not only well read in their field, but also have a grasp of literature, history, philosophy, the arts in general. It’s what makes us critical thinkers/learners and what helps us better connect with our audience.

  12. I found this through one of the sites that linked to your Content Marketing Codex. Thanks for sharing this. I am interested in reading the case studies first. I like to see what other people have done that has worked for them.

    I also like to see what mistakes they have made. I appreciate being able to see what might not work before I spend time doing it myself. It really helps to assess my own ideas against what works. It helps me to make faster progress.

    Thanks again.

  13. I’ve been doing “big” posts like this lately and I know it’s a ton of work. Thank you for going to the trouble. I’ve sent it out to my readers as well as Evernoted the crap out of it for later. Appreciate the hard work – and yes, it’s DAYS of good reading! Especially going from post to post on these linked blogs.

  14. Wow, this is an amazing list. I’m just trying to figure out some way to compile it so I don’t have to open up 52 tabs in my slow browser.

    Seriously, this is great ebook material. As someone who’s just started in Content Marketing (or, really, just realized that what I do is called “Content Marketing”) this is a lifesaver!

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