The Old-School Content Marketing Strategy That Scores Freelance Writing Clients

The Old-School Content Marketing Strategy That Scores Freelance Writing Clients

Reader Comments (26)

  1. I think freelancers tend to forget that traditional marketing methods still work.

    It’s great to be excited about the new, online marketing methods (specifically the social networking opportunities)–but I’ve found they work best if combined with traditional methods.

    Thanks for this timely reminder.

    • I agree, Laura. And a lot of freelancers have gone entirely electronic, which leaves these “old school” methods less cluttered.

      I also agree that you want to pair them — take those print readers and lead them to a PDF special report or an email series, for example.

      • Thanks Sonia!

        You’re right about many freelancers wanting to be totally electronic and I can sympathize with that myself. 🙂 However, it’s impossible to deny that traditional methods still work.

  2. I’m happy you covered article marketing to niche trade magazines.

    There are those who believe these methods are dead. The fact the folks still use them and are successful, is proof to the contrary.

    I’m also glad you covered query letters.


    • There are also those like me who are not aware of these opportunities, so thank you for this article. Now I know at least one more channel wherein I can unleash my creativity. 😉

  3. Very glad to see topic which isn’t often talked about. It should especially resonate with freelance writers looked to build their skills and their resume over time as well as create exposure in an industry that they find appealing.

  4. Online content has our attention these days, for sure. And it’s important to remember that some niches haven’t caught on. Thanks for reminding about the value of submitting content to niche trade journals. The query tips are useful too.

  5. Great article! Such at thing had never occurred to me… in fact, I wasn’t even aware there was such a thing as trade magazines, but it does make sense.

    Although I think you should have covered additional ground, to make this article even better: specifically regarding the submission follow up: How to act when those editors take to long to reply? Are there subtle cues that can be sent over to hasten their response, without coming across as pushy and/or desperate?

  6. This is suddenly news? I and a whole bunch of other marketing PR writers have been making our livings doing this for years! I am continually amazed these days to hear bloggers talk about content marketing as if it was just invented. Thirty years ago and mor my PR mentors told me, “write for the reader,” and it’s been my mantra ever since.

    • It’s certainly not news for many. That’s why it’s called old school. And yet, a lot of people don’t consider it with all the hoopla about social media.

  7. This tactic is spot on. I used it to build my natural health copywriting biz. And Linda’s the best in how to crack the magazine market. Her book helped me get articles published in Health, Mothering and several trade mags.I highly recommend it. In fact I was going to write an article about it first and sell it for bundles of money since it’s such good info – but Linda, you beat me to it!

  8. I am a new media junkie, and I read at least 5 blogs religiously. This one is fast becoming my favorite. ALWAYS chock full of Useful.

  9. Those are some great tips Linda. I think it’s easy to get caught up in thinking that we should be doing most marketing of ourselves online, but that isn’t always the best way!

    It seems like some trade magazines would love to have someone new, because everyone gets tired of reading the same styles and opinions every week.

    And I love the idea of one article turning into business with a few other clients because they like your work 🙂

  10. Great article, Copyblogger! I used to write articles for trade mags, but haven’t in in a while. It’s just not as sexy. And articles are a great thing to put in portfolios (online and off).

  11. Excellent to see someone pushing the old-school basics. This is how copywriters have landed freelance work for years, and just because the entire world of communication has changed with the introduction of the Internet, doesn’t mean that your approach to finding work needs to be totally different. Certain approaches have stood the test of time, and they’ve done so for a reason: they work.

    Thanks for sharing!

  12. Thanks for your comments, everyone!

    Pedro, your questions could be a whole ‘nother blog post — how to deal with editors, handle no-responses, etc. Check out my blog — I have something like 900 posts on topics like those!

  13. Thanks for your comments, everyone! I’m certainly not saying that this is a new way to garner clients, but it’s an oldie-but-goodie that’s fallen by the wayside as we speed to jump into social media, online content, e-mail lists, etc. I love writing for trades — have written for more than two dozen on them — and the benefits are numerous.

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