You Should Know Who You’re Learning From

At Copyblogger, we have four core beliefs:

1. Content marketing, along with copywriting and sales, is the best engine for building a business because it generates low-cost clicks and high-margin customers. We built our company with it, and we’ve helped thousands of others do the same.
2. It’s also one of the best ways for a person to build a happy life. That might sound a bit corny to you, but it’s true. When you show the world who you are and what you do at scale, you attract incredible opportunities and profits on autopilot.
3. Being a successful content creator isn’t enough. That’ll get you a lot of likes, followers, and search clicks, but it won’t pay your bills. Instead, what you want to be is a Copy Creator who generates tons of attention and profit.
4. The vast majority of marketing blogs and gurus give you way too little and charge you way too much. Our approach is to give you course-quality information for free and paid offers that give you 10 times more than what others are selling.

Given that you’re reading this page, you probably agree with the first two already. The others aren’t as obvious. So here’s an explanation for both…

What Is a Copy Creator?

This term is two things:

• A combination of “content creator” and “copywriter.” You have to be both to thrive in the competitive world of marketing. Content creators get a lot of followers and clicks. Copywriters get a handful of customers and clients. Copy Creators get a lot of both.
• The term “Copyblogger” modernized to the current era. Brian Clark started this company in 2004 when blogging was the only game in town. With the rise of social media, we needed to generalize our signature term to include all kinds of creators.

You don’t want to be a content creator, copywriter, or blogger. If you’re only one of those, you’ll never make it. That’s what other marketing educators teach you how to do, and the tangible results never come.

You’d be shocked at how many talented writers there are who don’t earn enough online to live. You’d also be shocked at how many big social media accounts and blogs generate almost no profit despite all the impressions and clicks they get. This is what being just a content creator or a copywriter leads to.

We’re here to teach you how to be a Copy Creator. That means getting a toolkit for creating attention through multiple channels, monetizing it like a pro, and turning your brand into a powerhouse.

How Do We Offer 10x More?

Let’s be honest…

Marketers teaching other marketers how to be better marketers is a nasty industry. There are good educators in this space, but there are countless scammers and charlatans too. Their favorite thing to do is build desire with the dream (luxury cars, barely working any hours, gigantic paydays) and then sell you the information that’ll supposedly make that dream come true. The result? You paying $100+ for short video courses or $5,000+ for disappointing coaching programs.

We separate ourselves by offering:

1. Course-quality information in our blogs, free guides, and newsletters.
2. Copyblogger Academy, which gives you 9 courses, ongoing education, and more for $99.
3. Content & Clients, which gives you tons of personalized advice and guaranteed following growth.

When we build a paid offer, we say to ourselves “Is this 10 times better than our competition?” If it isn’t, we keep working until it is. Then we release it to you.

Meet Our Partners

Join Copyblogger Academy

Copyblogger Academy is the basis of our 10x Philosophy.

We looked around at the marketing education landscape and hated what we saw. Namely, the practice of recording a couple hours of video, writing a few PDFs, and selling them for $100 or more. Lately, people have been getting more and more audacious with this. They’ll sell 2 hours of video for $500, and they’ll convince you to buy by selling you on a dream and using a bunch of sleazy tactics.

Our Academy is the exact opposite. We built 9 content marketing courses for you, recorded a huge library of masterclasses from top creators in the field, and built a community where you get all that, expert Q&A, networking with other members, and more. Then we made it just $99. That’s more than 10 times the value of typical marketing courses, and we have an even lower price.

The value for money on this is legitimately unmatched, and it’s the perfect place to learn how to be a Copy Creator. You won’t find a deal better than our Academy.

Learn more and join 1,500+ members.

Get Consulting and Guaranteed Growth

Charles, our CEO, didn’t want to build another low-effort $5,000 group coaching offer like every other marketer out there. He wanted it to be a lot better than those and cheaper too.

So, he built something with uniquely good education, lots of personalized advice on your strategy, and social media engagements from larger accounts that directly lead to growth.

Then he gave it a $1,500 price tag for 3 months (which is about one third of typical prices for an offer like this) and $4,884 for lifetime membership (which is especially useful for LinkedIn and X creators who want to get engagements on their content for years without having to pay again).

This is extremely useful and very underpriced. Join before those prices catch up.

Where to Start

We just dumped a lot of information on you.

It’s reasonable to feel a bit overwhelmed, so let’s make this easy…

• If you have a small budget and want to DIY, join Copyblogger Academy.
• If you have a larger budget and want hands-on help, join Content & Clients.

And if you’re not sure about any of this? Just subscribe to our free newsletter. That’ll get you going in the right direction. Thanks for reading all the way to the bottom. We hope to talk to you soon.