If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
But what does content marketing actually mean for your business? What makes it different from what you already do to sell your products and services?
Grab our free ebook, Content Marketing: How to Build an Audience that Builds Your Business.
Content Marketing vs. Traditional Copywriting what’s the difference?
Content marketing uses blogs, podcasts, video, and social media sites as a vehicle. Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails.
Two totally different things, right?
In any smart online marketing strategy, they work together.
Content marketing is being used by 86% of businesses today. But effective content marketing? Not so easy to find.
Effective content marketing Harnesses all the persuasive power of the best copywriting
When you utilize proven copywriting techniques to create your online content, you’ll find readers will:
- Subscribe to your content
- Share it with others
Repeat this many times over and you’ll have a loyal audience for your digital business.
There’s a big audience out there for almost every topic under the sun. But there’s an equal amount of companies and brands competing for them.
You need the right formula to stand out, stay on top, and keep growing your base.
The optimal combination of Copywriting and marketing strategies for your content
Discover how to combine content marketing and copywriting with our free ebook, Content Marketing: How to Build an Audience that Builds Your Business. Get instant access when you enter your email below:
You may have heard…
That people don’t want advertising when making purchasing decisions, they want valuable information — content.
That it’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers.
That it’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business.
That content is the best way to achieve what advertising is supposed to achieve but doesn’t do so well online — to get people to know, like, and trust your brand.
You’ve heard all of that, and yet, perhaps you’re thinking …
So what? How is it going to work for me?
Get our ebook, Content Marketing: How to Build an Audience that Builds Your Business
Read our free content marketing handbook, written by Rainmaker Digital founder and CEO Brian Clark and the Copyblogger editorial team.
We’ve built a software company with over 185,000 customers out of a simple blog, and we did it by practicing what we teach. In this high-impact handbook, we lay out for you exactly why content marketing is what works … and how to do it effectively.