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Best of Copyblogger: 2018 Edition

written by Stefanie Flaxman
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Best of Copyblogger: 2018 Edition

Once you know what you’d like more of in your life, you have to make decisions that will allow more of that greatness to show up.

And that exciting process is also going to present new challenges, which is why Sonia recently asked:

“What are the ‘nice-to-have’ problems you’d like to have in 2019?”

For me, creative challenges are high-quality problems because they enable me to grow as a writer. Evolving isn’t always easy, but the end result is a sense of pride no one can take away from you.

Guiding you toward more satisfying work

The annual Best of Copyblogger edition is a curated collection of our top educational resources for smarter digital marketing and sales from the past year.

The aim of this collection is to arm you with the most helpful techniques and tactics that you can put to use in 2019.

Maybe they’ll help reveal the creative challenges you’d like to take on in the near future.

Thank you to our writers

We’re thankful for the talented writers who have contributed to Copyblogger in 2018.

This Best of Copyblogger edition includes posts from our regular authors, like me and Sonia, along with our wonderful editorial team:

  • Kelton Reid
  • Loryn Cole (née Thompson)
  • Claire Emerson

The list also highlights some of the subject-matter experts who have guest posted for us:

  • Hashim Warren
  • Nick Usborne
  • Kaleigh Moore
  • Kelly Exeter
  • Lacy Boggs

Plus, introducing Brian Clark.

Have you ever seen movie credits that say: “And introducing some big star, like Julia Roberts?”

I don’t know why they do that, but I wanted to seize this opportunity to do the same. 😉

Thank you for being a part of the Copyblogger community

And last, but certainly not least, thanks for reading Copyblogger!

Have fun reviewing these posts, and we look forward to publishing more educational content for you each week in 2019.

7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses

"Writing is solitary work, but professional writers know publishing is collaborative." – Stefanie Flaxman

How a Famous Robot Test Can Help You Beat Impostor Syndrome

"Become a lifelong student, and teach others what you learn." – Kelton Reid

A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic

"Influencers are looking for great experiences to share with their audiences." – Sonia Simone

Why Your Friend with a Creative Job Isn’t the Village Idiot

"There is rarely a creative man who does not have to pay a high price for the divine spark of his greatest gifts." – Carl Jung

Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content

"Fuzzy content wastes your time and your audience's attention." – Sonia Simone

Fix This Writing Mistake to Engage Readers with the Right Challenges

"We confuse 'easy to read' with 'easy ideas,' and instead of prompting a stimulating discussion, our words fall flat." – Loryn Thompson

The ‘Old School’ Factors that Lead to 21st-Century Sales

"All things being equal, people will do business with, and refer business to, those people they know, like, and trust." – Bob Burg

7 Unusual Signs on the Path to a Breakthrough

"Working toward a goal is typically more awkward than elegant." – Stefanie Flaxman

How to Craft No-Brainer Marketing Offers [Free Poster]

"Great offers are brand-builders, not risky annoyances." – Hashim Warren

Why Great Content Alone Isn’t Enough to Build an Audience

"Outstanding content is not the finish line, it's the starting line." – Mark Schaefer

7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

"The more personal you get, the more universal the application." – Leonard Cohen

10 Service Business Essentials that Help You Win Clients with Confidence

I gotta hear it I don't have to fear it Van Morrison, "Into the Mystic"

4 Reasons Why People Stop Reading Before the End of a Page

"The author is asking his readers to do the work he should have done himself." – Nick Usborne

Quit Trashing Your Writing Voice with This Rookie Mistake

"For the love of God, stop making this mistake." – Sonia Simone

How to Hook Your Ideal Prospect with Content that Connects

"Great content boils down to two essential elements: meaning and fascination." – Brian Clark

The Content Path: Moving from Attention to Action

"Attention is just the beginning. Now it's time to guide your audience along a content path." – Sonia Simone

5 Things Only Serious Writers Do

"Think on paper." – Harry Kemelman

The 10-Step Content Marketing Checklist

"You either create content worth reading or you don't." – Sonia Simone

How Successful Marketing Writers Plan Their Content

"At the heart of 'winging it,' there's a major problem." – Kaleigh Moore

3 Simple Models for Building an Audience with Storytelling

"After nourishment, shelter, and companionship, stories are the thing we need most in the world." - Philip Pullman

How to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream

"The real power of editing activates when we take writing that does the job and turn it into something people rave about and want to share with their friends." – Kelly Exeter

3 Questions You Must Ask to Build a Strong Content Strategy

"I often describe content marketing as being like putting rocks in a river. Your potential customer sits on one side of the river, and you want to get them to the other side to make a sale. Each piece of content is a stepping stone toward achieving the goal." – Lacy Boggs

The Great Facebook Video Swindle

"Finally, the pinnacle of asshattery had been achieved." – Brian Clark

How to Stop Drowning in Data and Begin Using Your Metrics Wisely

"Marketing isn't a controlled experiment — it's messy, complicated, unpredictable real life." – Loryn Cole

5 Key Moves to Help You Become Gainfully Self-Employed

"I'm not constantly searching online job ads, and I feel comfortable enough with my finances that I can finally breathe." – Claire Emerson

What are your 2018 Copyblogger favorites?

Did you love a post (or posts) I didn’t get to mention here?

Let us know about the Copyblogger articles you found the most useful in the comments below.

P.S. – Whenever you’re ready, here are 4 ways we can help you:
  1. Copyblogger Academy - Our community gives you 9 full-length marketing courses (over 30 hours of education total), ongoing education, expert Q&A, and more. Join 1500+ members inside.
  2. Content Coaching - If you want hands-on assistance with your content, SEO, social media, or personal brand, we’d be happy to help. Hit that link and enter your information to learn more.
  3. Newsletter Sponsorship - We'll put your product, service, or lead magnet in front of at least 30,000 people. We'll also help you write persuasive copy for it. Fill out the form to see if we're a good fit.
  4. Digital Commerce Partners - If you want us to fully manage your blog and SEO, you can hire our agency partner, who applies our exact methodology. Fill out this form to apply for our program.

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Reader Comments (9)

  1. A big thank you to all copyblogger writers and much more to Brian.

    The content that talked about “why people stop reading before the end of a page” was a game-changer for me. I learnt a lot from it.

    I look forward to reading more amazing content here in 2019.

    Kudos!

    Emenike

  3. For me, the “Audience With Storytelling” always resonates because everyone wants to relate to someone or someone’s experiences that closely resembles their own (i.e. “you are not alone”). Cheers to 2019!

  5. Hello Stefanie!

    Another Nice write!

    I love the piece where you that talked about “why people stop reading before the end of a page” was a game-changer for me. It’s great.

    Bloggers and content marketers want that humble vibrant house; Lovely home; Million-dollar investment success and Mercedes-Benz?

    They will be available if they can choose to face and deal with the frustrational and depressing problems.

    I personally don’t call them problems, I name them “challenges”. And you will face them. I have been facing them and believe me, it has been uplifting me more than I can ever imagine financially and mentally.

    These challenges are the reasons why Neil Patel advised that businessess, especially content marketing are not for kids.

    They are frustration, finance, insults, lifestyle change, fear and failure, and the likes…

    As far as my blog has gone far in helping entrepreneurs financially, my contents has been a top-notch and a full time read. And I followed your principles.

    Patrick David said it’s easy for a successful business person to tell you how easy it was to achieve. You would need to sit him down, sink inside his emotion before he’ld reveal to you how tough it took him to attain that stage.

    Making money marketing should be fun, and that’s how successful bloggers and marketers would paint it you. But they rarely tell you the bitter truths they faced. Smiles!

    I’ve subscribed to your mailing list and I advise everyone here to always come back later..

    Regards to Mr Brian!

  6. Hi Stephanie,

    I just started out as a writer and I’m really excited. This is my first time on copyblogger and I’m loving your content so far. I might camp here for a while for more tips and tricks on writing.

    Just from reading the comments, I found this article “why people stop reading before the end of a page” and it has been a real eye-opener for me.

    It’s really nice to have a place to draw some inspiration on writing from.

    Thank you for the good content.

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