Have you ever watched a baseball player on deck to bat next? You’ll notice that batters often place a weighted…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
Supercharge Your Benefits with Contrast Storytelling
5 Smart Ways to Use Metaphors to Create Irresistible Content
Metaphor, Simile, and Analogy: What’s the Difference?
Become a Master of Metaphor and Multiply Your Marketing Effectiveness
Why People Don’t Want the ‘Real’ You
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The Inigo Montoya Guide to 27 Commonly Misused Words
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The…
A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail
Do You Make These 7 Mistakes When You Write?
Do Classic Persuasion Principles Still Hold Up in 2020?
6 Critical Components of Captivating Content