Hopefully I’ve sold you on the benefits of using metaphors when creating compelling content, and you know the differences between…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
Metaphor, Simile, and Analogy: What’s the Difference?
Become a Master of Metaphor and Multiply Your Marketing Effectiveness
Why People Don’t Want the ‘Real’ You
The Inigo Montoya Guide to 27 Commonly Misused Words
A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail
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Do You Make These 7 Mistakes When You Write?
It’s time to review some nasty writing mistakes that damage our credibility. Not normally a fun task, but absolutely necessary….
Do Classic Persuasion Principles Still Hold Up in 2020?
6 Critical Components of Captivating Content
10 Sure-Fire Headline Templates that Work
When You’re Ready for a Change, Don’t Hesitate