We’re aware each element of copy is designed to get the first sentence read, and from there keep the reader…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
33 Opportunities to Use Descriptive Language
Hit a Copywriting Home Run with Perceptual Contrast
Supercharge Your Benefits with Contrast Storytelling
5 Smart Ways to Use Metaphors to Create Irresistible Content
Metaphor, Simile, and Analogy: What’s the Difference?
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Become a Master of Metaphor and Multiply Your Marketing Effectiveness
“The greatest thing by far is to be a master of metaphor.” – Aristotle Aristotle and countless other masterful communicators…
Why People Don’t Want the ‘Real’ You
The Inigo Montoya Guide to 27 Commonly Misused Words
A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail
Do Classic Persuasion Principles Still Hold Up in 2020?
