If you’ve got something to sell, at some point you’re going to need to present an offer. In other words,…
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Persuasion
Aristotle’s Ancient Guide to Compelling Copy
How to Grab Your Reader’s Attention
Unleash Your Inner Dork to Become a Better Copywriter
Most Persuasive Words and Phrases for Copywriting (and How to Use Them)
10 Emotion-Based Headlines that Work
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The Two Most Important Words in Blogging, Persuasion, and Copywriting
Imagine … by the end of this post, you’ll be a more effective writer, all because you learned two very…
The Structure of Persuasive Copy
Hit a Copywriting Home Run with Perceptual Contrast
The Persuasive Power of Analogy
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