It’s no secret that my writing voice is a bit different from my speaking voice. Notably, I’m a fan of…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
Go All In
The Structure of Persuasive Copy
33 Opportunities to Use Descriptive Language
The Secret of The Successful Copywriter
Hit a Copywriting Home Run with Perceptual Contrast
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Supercharge Your Benefits with Contrast Storytelling
Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those…
5 Smart Ways to Use Metaphors to Create Irresistible Content
Metaphor, Simile, and Analogy: What’s the Difference?
Become a Master of Metaphor and Multiply Your Marketing Effectiveness
Why People Don’t Want the ‘Real’ You