We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
13 Timeless Lessons from the Father of Advertising
Real-World Advice for Rocking Your Career as a Freelance Writer
Boost the Relevance of Your Content with Benefits and Features
How to Explain Your Job as a Copywriter (and Feel Good about It)
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30 Sure-Fire Steps to Become a Successful Freelance Writer
You may or may not know that I haven’t always been Copyblogger’s editor. For many years, I was a Copyblogger…
How to Gain Audience Trust by … Actually Being Trustworthy
The 7 Keys to List Posts that Are Worth Writing (and Reading)
3 Content Marketing Don’ts from a Grocery Store Solicitor
17 Perceptive Ways to Persuade with Modern Copywriting