It’s no secret that my writing voice is a bit different from my speaking voice. Notably, I’m a fan of…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
The Structure of Persuasive Copy
33 Opportunities to Use Descriptive Language
Hit a Copywriting Home Run with Perceptual Contrast
Supercharge Your Benefits with Contrast Storytelling
5 Smart Ways to Use Metaphors to Create Irresistible Content
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Metaphor, Simile, and Analogy: What’s the Difference?
Should you use a metaphor, a simile, or an analogy in your writing? While all three are closely related, it’s…
Become a Master of Metaphor and Multiply Your Marketing Effectiveness
Why People Don’t Want the ‘Real’ You
The Inigo Montoya Guide to 27 Commonly Misused Words
A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail