Action Content: Turn Fans into Customers [Plus a Free Bonus for You]

Action Content: Turn Fans into Customers [Plus a Free Bonus for You]

Reader Comments (15)

  1. It is weave that governs the world. We create this weave all the time while we speak or even when we write. This is WORD. We create a wave that flows away. This wave penetrates the minds of our visitors and they take action. Copywriting and content marketing does the same thing. Learning to create the appropriate frequency and the techniques are the key to success. Thanks for the informative article.

    • Hey Surajit,

      I like your groovy way with words…”It is WEAVE that governs the world. We create WEAVE with WORD”…solid, dude. I’m serious.

      Hi Demian,

      My favorite action content is through emails, although that may not count here since that is not on a blog. Oftentimes my email primes the pump for action and then when the email reader goes to the blog, the CTA there doesn’t need to be as salesy because they’ve already been “stoked” or as Surajit would say, “weaved.”

      This series has opened my eyes to finding more balance in my content strategy with each of the four and determining that recipe for my audience. It might need to taste different than other audiences. I’m going to keep the ebook as my handy guide on this, do I thank CB for this resource.



  2. Well explained! What you have written in this one article, would take a month for a class to go through. Thanks for posting!

  3. What a great series of articles. If I understand correctly, am I to use all of these at once? In your first article, I was left with the impression that this is a step-by-step process.

    • You’ll want to have each of the functions in place as part of a complete content strategy, but you won’t often have every one of the four functions in one piece of content.

      Some pieces of content do play more than one role, though. So a manifesto might be both Attraction and Affinity, and it might even have a potent Action component.

  4. Awesome, awesome & awesome!

    Another quality post and I love the bonus! 🙂

    Have a great day! Thanks for all the effort you have put into this posts!


  5. Beautiful…

    What a way to end the series with action content….by writing an action content.

    Loved how you wrote about it and illustrated the same with the action for the e-book.

    All the pieces of puzzle are important. Loved the post. 🙂

    • It sure did come together, Rohan. Had a lot of help from my friends like Pamela and Stefanie. 😀

  6. “and all that head knowledge became heart knowledge.”

    They say it takes 10 years to became a black belt. And it takes a life to became a master.

    Thank you so much Demian.

  7. Doing a readers feedback is a good way to gauge how well your readers assess your content and what future content will be produced, thanks for the free material too.

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