An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs

An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs

Reader Comments (37)

  1. Thanks for this.

    Usually, list whose key words all start with the same letter are suspect – I always wonder what was left out or twisted out of recognition before it was included. Yet your list is solid and effective.

    Look forward to the rest of your ideas this week!

    • I share your suspicion, Trevor. While we feel this list is comprehensive, I’m sure we’ll probably see good arguments on what’s missing, etc. Look forward to hearing from you again.

    • Brian Clark is the one who originally formulated them this way, and he doesn’t do fluffy. 🙂

      We use these internally, and we agree with your assessment! It’s helpful to have shorthand, especially when you’re working on a team.

  2. Demian, the way you’ve introduced the four types of content, it makes me follow it up and find out particularly how affinity content should be written and which elements should be present there.

    Rahman Mehraby
    Content Creator for “Destination Iran”

  3. Yeah got me too

    How did you come up with the list…as there could be other [key] words used?

    Due to it’s Catchiness? lol not a word..

    I’m waiting for the next part.
    Better remind me though I’m so busy lol

    Many Thanks

  4. You got me with “They’ll become advocates, fans, and even, in some cases, friends.”.
    I cannot wait to find out how Action is handled 🙂

    Thank you for you time

  5. hey demian,

    This is awesome I love the four different types! This is so true and not too many people realise how to use these techniques effectively, but they can from your post!

    I am coming back everyday!

    Great information…I look forward to the rest of the content!


  6. Hey Demian,
    This is solid! You encapsulate so well the internal logic of content that moves its readership from curiosity to engagement to loyalty. I look forward to your forthcoming articles.
    Thanks for the insight!

  7. Great series.

    It would be actionable post for us to dive in and create the four types of post as the guidelines.

    I had read about being an authority a lot. It is interesting to see other 3 types and how to blend them together with unique thread.

    Looking forward to amazing gems.

  8. Hey Damian I’m imagining you in a super hero costume designed by Rafal Tomal. With the Rainmaker logo on your chest and a blue cape.

    If the cape fits you gotta wear it!
    : ) Jenn

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