Affinity Content: The Key to Growing Your Community

Affinity Content: The Key to Growing Your Community

Reader Comments (16)

  1. I’m fairly new to this scene, but I think Pamela Wilson’s “The Hidden Wisdom of Foolish Decisions” is a solid piece of Affinity content. It reveals her own vulnerability early on through a personalized approach. Anyone reflecting on their own past experiences of taking a risk could certainly relate – as I know I could.
    Solid post, Demian! Thanks!

  2. Wow…most of us write Attraction and Affinity articles more than than Authority ones.

    That is the reason Authority is the one that helps to stand out.

    Success is something different though. You can have 1000 readers from Attraction content, 100 readers regularly from Affinity content and still be successful.

    Awesome post. Loved it.

  3. Is my first post on this site but this article has been helpful on the development of my new blog.

    This blog has affinity for what I look for.

    Thanks Demian.

  4. Ok, so I think this is a great post and I also believe I have understood the term about affinity content. I do have a question despite all of the above, and it relates to what I would called based on what I have learned from this article, “affinity readers”. So:
    How do I know that my affinity content will indeed lure in “affinity readers” to my blog, posts, pages, etc.?

    Do I first need to find out if there is a “market” of affinity readers that are eagerly looking to consume the type of “affinity content” I could write about?

    If so, what would be the proper way to execute this market study?


    • If your readers are human, then there will be a market for affinity content. EVERYONE likes to know, like, and trust the people they do business with. You bridge that gap by creating content with a personal angle and a conviction for who you are and what you believe.

  5. Hey, hey!

    This is awesome I especially like this post! Don’t get me wrong I have enjoyed the others but for me this is the best one so far!

    Excellent, Keep it up 🙂


  6. Hello Demian Farnworth,

    Frankly speaking I am totally new to learn this from your site.
    Never have heard about the Affinity content. It sounds pretty interesting.

    If one good content towards the Affinity content equals to 100 content of the normal one.
    This sounds pretty interesting.
    I am certainly looking forward to work along with the Affinity content.

    Thanks for sharing this among us.
    Shantanu sinha

  7. Hi Chief,

    What’s the ratio on Affinity content vs. the others? I may have missed it in your article. I believe you said Attraction content should be 25%…are each of these 25%?

    I can recall some cases where I was vulnerable about my personal life and it turned out to be a popular post that did help readers connect with me. I think these need to be increased though, which is a big reason why I’m asking about the ratio.

    This series is fantastic. I’m off to read the final one now.


    • Good question.

      i think 25% per piece is probably pretty fair, because really, in the end, each piece of great content uses all four. You got to get attraction, keep it with affinity, prove it with authority, and push it with action.

      Something like that. No hard fast rules. Just guidelines, really. But I don’t think you can go wrong being vulnerable.

  8. Nowadays content is the king and content marketing only the way to survive in competitive online market. This post will help many bloggers. Thanks for sharing.

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