Why Your Prospect Chooses Your Competitor

Why Your Prospect Chooses Your Competitor

Reader Comments (13)

  1. Thank you for this great post! I couldn’t agree with you more. I have found that trust and a personable style help to create a relationship with my clients. And that adds up to a win-win experience for both sides.

  2. “Your content is an opportunity for you to take knowledge you’ve acquired and supercharge it with your perspective. Then you’ll share your creations to reach the people who are attracted to your communication style.”

    Terrific advice, Stephanie. And yet, much easier said than done.

    Years if not decades of socialization has taught us to be conformist. To shave off those unique edges of our personalities. (Like the years of my helping my mother grade high school English papers makes me want to take the red pencil to those last two lines marking them as fragments. 😀 )

    And yet, sometimes it’s our brokenness that gives humanity to our written voice and authenticity to our shared experiences.

    It’s a bit of an experiment to know when it becomes too much information. A dance between ourselves and our audience. Lord knows, I mess up those steps often enough. I’m just grateful that the band continues to play.

  3. Well put. Just started new website providing an online searchable database of vegan products in Denmark, which was totally missing here.

  4. Very well said, Stefanie. Trust is a big selling point when customers make the final decision. But from the sales rep’s end, he/she has to nurture the connection with the client from point of prospecting up to closing the deal. This is where a trusting relationship comes to place.

    And content has a lot to do with the trust you build with your customers. Content is key. One of the ways to earn customer trust is to deliver useful content that brings real value to them.

  5. My starting point with anything I write is to be as personable and transparent as possible. You get only a few seconds to convince a new reader that its worth hanging around your content. Be as open and engaging as you can if you want a long-term engagement with your readers.

  6. Giving the consumer confidence in what you’re marketing is the key but doing that in a limited amount of words or time is always difficult. I’ll take on board some of your tips and fingers crossed! Thanks for posting.

  7. I couldn’t agree more! If there’s one thing I’ve learned from 20+ years in sales, it’s that gaining trust is paramount. If people don’t trust you, they won’t buy from you.

This article's comments are closed.