You’ve likely heard of the need for a “unique selling proposition” (USP) in order to be successful in business. In…
Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
The Four Horsemen of the Internet Apocalypse
What Owen Wilson’s Pursed Lips Mean to Your Blog
Read This Before You Buy Any Copywriting Resource
Off the Grid
Two More Attention Strategies
Number One at Amazon
That’s right. Viral Copy is currently the top bestseller at Amazon. OK, not exactly, but let me explain. Those of…