As you might imagine, I’ve got a bunch of copywriting books and courses.
It’s been said that selling with words is the most financially lucrative skill one can possess. That’s true for me, even when factoring in law school.
You can always make money if you understand good copywriting, and as long as we have the Internet or a postal service, it doesn’t matter where you are, what you look like, how you dress, or where (or if) you went to college.
As I glance over at the two shelves that are dedicated solely to my copywriting resources, the single course that takes up the most real estate is Joe Vitale’s Hypnotic Selling Secrets.
And I almost didn’t get it.
Despite reading all of Joe’s brilliant free newsletters for years, I resisted that name.
Despite the fact that Joe is one of the best copywriters around, I thought the name was cheesy.
Sure, hypnotic is a great hook. And plenty of people bought into it. Dr. Vitale’s entire brand is built around hypnotic marketing, and that’s even the name of his company.
But my intellect almost didn’t let it happen, and that would have been a mistake.
What turned it around for me was an explanation of what he means by hypnotic. Turns out it wasn’t just a hook. It really is a valid description of what happens to a reader when they become engaged with compelling content.
Think about a great novel. Or a captivating movie. Or an engrossing conversation.
What happens to your state of awareness when you’re actively engaged like that? It’s very hard for external distractions to break through into your conscious awareness, right?
That’s exactly the state of mind your writing needs to place someone for them to buy your product or believe in your cause. And great copywriting absolutely has that exact effect on readers.
It’s the purchasing equivalent of being in the zone.
At that point I was sold on Hypnotic Selling Secrets. And since then, it’s the resource that I consult religiously whenever I’m writing to sell, and often when I blog. This information is the entire foundation of my storytelling philosophy of marketing communications.
Why am I telling you this?
Turns out that Dr. Vitale is selling all the remaining copies of Hypnotic Selling Secrets, plus a bunch of other cool stuff bundled in, for much less than it originally cost everyone else. He emailed me about doing a joint venture on the clearance, and I jumped at the chance.
The reason why he is doing it is pretty interesting. I thought I was vain!
Now, I don’t think this type of product is right for all of my readers. It’s way more comprehensive in scope than advice on becoming a better blogger.
It’s a business-building manual. Since most business bloggers use many other marketing channels to grow sales, this type of course will provide immediate inspiration and nuts-and-bolts techniques that work.
You may also be interested to simply watch how Joe launches the promotion. In the last year or so there has been some spectacular information product launches, many of them based on techniques developed by a guy named Jeff Walker.
Evidently, the discounted re-launch of Hypnotic Selling Secrets will take the product launch formula to the next level. It should be fascinating to learn from, at the very minimum. So, if you’re an aspiring info-preneur, pay attention.
The Hypnotic Selling Secrets clearance will launch this coming Monday, April 24. You can get on the announcement list here.
Now back to our regularly scheduled programming. 🙂