You don’t have to be a genius to master internet marketing.
Something tells us you’re just … well … smarter than most people looking to market online.
You’re not interested in sleazy “get rich quick” schemes. You’re not looking for a magical silver bullet that involves no work, no time, and no sense.
You don’t have to be Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional internet marketing “gurus.”
Internet marketing builds authority using content to inform and build trust with prospects and customers.
There’s a better way to understand online marketing, and we want to share it with you.
Introducing Internet Marketing for Smart People
Internet Marketing for Smart People is a systematic, simple way to understand and implement effective online marketing.
You’ll learn the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
The Four Pillars of Online Marketing Success
Copyblogger has been delivering free online marketing advice since 2006, and we’ve found four themes that keep coming up.
These four themes systematically introduce you to the most important concepts we think every online marketer must know about.
These are the cornerstones of how to build and market a business with the Copyblogger model, using everything we’ve learned over the years.
Ready?
Pillar 1: Relationships
Creating strong relationships with an audience is critical to everything we do here.
Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back.
We don’t advertise in the traditional sense. Instead, our readers do a great job of “spreading the word” for us.
- It’s about having consummate respect, always, for your audience and your market.
- It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).
- It’s about making a commitment to creating a quality experience for your readers and subscribers.
Pillar 2: Direct response copywriting
We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.
Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting techniques work amazingly well in social media.
“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.
We’ll show you precisely what we mean in the initial issues of the course.
Pillar 3: Content marketing
What’s the backbone of the Copyblogger formula?
Deliver great content.
Then keep delivering great content, but in a strategic and focused way.
Every once in a while, make a great offer that benefits the reader and involves the exchange of cash money.
Of course, we’ll give you some more specifics on how to do that once you’re on board.
Pillar 4: Have something worth selling
Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause.
Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)
Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.
Let us show you how it works.
Bringing it all together
Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing.
If you’re looking to strengthen your writing skills in practical and effective ways, let us guide you to the best resources on Copyblogger.
Because when you get the exact right information, you can immediately begin to up your game as a content writer. And that’s what’s going to get you the results you want.
Subscribe to Copyblogger today for the latest in practical, modern content marketing — every week
The written word drives the web. It always has, and it always will.
Even if you’re working with audio or video, the right words are still what make the difference.
- Words drive engagement.
- Words drive customer experience.
- Words drive sales, growth, and profit.
And if you want to master the art of using words to drive business results, you’ve come to the perfect place — Copyblogger has helped accelerate the careers of writers just like you since 2006.