Who’s the Hero in Your Business?

Who’s the Hero in Your Business?

Reader Comments (20)

  1. Nice post Brian. All of a sudden, I feel like playing a game where I’m the hero!

    But seriously, your right. Our community down to each reader and engager, they are the heroes. Sometimes I think of the writer as the humble leader but a guide or Sage describes the roll well.

    Thanks again!

  2. Brian, I completely agree with you. I decided to give that concept a try with a client of mine and I was amazed by the results.

    People were calling and emailing my customer to tell him how different he is from all other merchants selling the same stuff that he does.

    And not only they were calling and emailing him they were buying from him (and continue to do so).

  3. Brian, give us 3 actionable tips we can use today on our blog or social media to ‘be the sage’. I understand what you’re talking about but it’d be more useful if you told us how to do it.

  4. “People care about themselves. They care about their problems and desires.”

    I’ve been surprised by how interested in ME my customers are. I find that they don’t just want to buy from me, they want to be friends with me. They like my social media updates about my family as much as my career tips. Actually, more so.

    Is that because I sell coaching and courses and I’m part of the product? Or is that universal to a business?

  5. Reading this reminded me of when I used to teach ESL in China.

    Each new teacher I saw didn’t know what to do. They may have taught in their country, but that didn’t help much teaching in China.

    They needed help, and fast. In their desperation they’d turn to any authority, and were quite happy to take ideas from someone like me, who’d been around for 5 years.

    If people can see that what you’re doing is working then they’ll be quite interested in your sagely advice, and come looking for it again.

  6. So funny you write about this today Brian. I was listening to a story about the early gold miners and the ones who actually got rich- the people who sold them picks, shovels and other supplies- the tools they needed to do their jobs. Instead of trying to be the “hero” in my niche, I’ve been trying to wrap my head around developing services and products to serve the heroes in the niche.
    Others can be the heroes. I’m not terribly good at hero-work anyways 🙂
    Nice article. Succinct.

    • I think that’s a great way of thinking about your business. You are there to make your customers the heroes of their own company because you have the tools they need to do it. Your product makes them look good because suddenly they are more efficient, more cost-effective, more [insert benefit here].

  7. In some ways, being the Sage instead of the Hero takes some pressure off too. Yes, my content needs to be superb. But sometimes that pressure makes it feel like it’s, “all me (and my content) all the time!” But if my job is to “help and guide” through my content, it’s less about me, more about my reader, and that, somehow, is less daunting.

  8. SO true! Made me think of the fact that Sages tend to teach lesson using lots of mediums. For example, a sage may use a story, then turn around and use a prop to teach the same principle differently, then he may put the student in a situation that will reinforce the lessons he has been teaching. As sages we should diversify our “teaching” methods, but with the insight that its not about us but about our “students”.

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