This is the last Copyblogger Weekly of the year — and the decade!
And actually, it’s the last Copyblogger Weekly … ever. (Really.)
In 2020, we’ll have a different kind of weekly newsletter, presented by Copyblogger Partner Darrell Vesterfelt.
Darrell’s going to share the latest in content marketing with you, so make sure to stay tuned for our first edition that will be published on Wednesday, January 8, 2020.
I’ll be creating some new Copyblogger educational materials to teach, so you’ll still see me around. 🙂
Now that you’re up-to-date on our changes …
Let’s see how we can help guide you through the changes you’re ready to make.
In our first post on Monday, Brian Clark made the case that Thought Leadership Is a Synonym for Attention.
Don’t feel like an authority in your niche yet?
Brian reminds us:
“If you have the attention of an audience, you’re already a leader. And great leaders plan, listen, observe, inspire, and then give direction.”
On Tuesday, Sonia Simone broke down Why the Best Writers (Sometimes) Aren’t Paid What They’re Worth.
Smart businesses are happy to pay good money for writers who are strategic content marketers. Don’t let less experienced and less artistic writers take the best gigs just because they’ve sharpened their strategy skills.
And on Wednesday, I talked about The One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle.
It’s not strategy this time.
I outline five practical, real-world tips for writers who want to overcome the common “feast or famine” cycle of freelancing.
Get the Copyblogger seal of approval
Our Certified Content Marketer training program was created to teach writers like you — the ones with strong voices and solid techniques — how to use their words to sell, both for themselves and their clients.
The program is your opportunity to attend our four-week content strategy course, taught by Brian Clark and Sonia Simone, and then submit your own work for Certification.
It’s important to know that not everyone who applies will receive Certification. There are plenty of programs out there that will give you a badge for completing a few multiple-choice quizzes. This isn’t one.
Each application is carefully reviewed by a member of the Copyblogger editorial team.
Writers who can show us great writing combined with a demonstrated understanding of content strategy are added to our list of recommended writers on Copyblogger.com.
We’re saying, in effect, “We believe this writer is well qualified to produce terrific content marketing.”
We’d love to show you how to make a great living as a writer.
Just add your email address to the waitlist below to be the first to hear when we reopen the doors to new students in early 2020.
Enjoy the holidays and happy new year!
Editor-in-Chief, Copyblogger Media
Catch up on this week’s content
by Brian Clark
by Sonia Simone
by Stefanie Flaxman
by Kelton Reid