Live Cohort — March 30, 2026
Build a Real Business With Content in 30 Days
This cohort will teach you to build a real business with content. Not just “learn about” building one. Actually build one. With positioning, an offer, real client conversations, and a system that works.
Get started for $1 for 30 days. This gives you access to the whole bootcamp. If it doesn’t work, cancel before day 30 and owe nothing more.
Sign up today. The 30-Day Business Bootcamp starts on Monday March 30. Everyone starts together. This is the first cohort of 2026.
Join the Bootcamp for $1
You’ve been “working on this” for a while now.
You’ve read the blogs. Listened to the podcasts. Bought at least one course you never finished. Maybe started a newsletter that fizzled. Maybe posted for a few weeks before the algorithm made you want to throw your phone into the ocean.
You know content is powerful. You’ve seen other people build businesses with it. Coaches who are booked solid. Freelancers who raised their rates and kept their clients. Consultants who don’t have to chase leads anymore because leads come to them.
You know it’s possible. You just haven’t figured out how to make it work for you.
Here’s what’s probably missing:
- You don’t have positioning. You can’t explain what you do in one sentence. When someone asks, you ramble. Or you say something so vague it could apply to anyone.
- You don’t have a real offer. Maybe you have ideas. Maybe you have skills. But you don’t have a specific thing with a specific price that solves a specific problem.
- You don’t have a content system. You post when you feel like it. Or you batch-create for two weeks and then disappear for a month. There’s no engine. No system. No consistency.
- You don’t have a sales process. You wait for people to come to you. Or you send awkward DMs that feel gross. Either way, you’re not having real conversations that lead to real money.
Most people are missing at least three of these. Some are missing all four. That’s not a character flaw. That’s a gap no one taught you to close. Until now.
Join the Bootcamp for $1
The 30-Day Business Bootcamp
This is not a course you watch. It’s not a community you wander into and wonder “what do I do here?”
It’s a 30-day sprint. One video per day. One action per day. By the end, you have all four pieces of a content business built and working — and an ongoing community to keep building with.
Positioning
You figure out who you help and how. You write a one-sentence positioning statement that attracts the right people and repels the wrong ones. By day 4, you can explain what you do without rambling.
Your Offer
You build something real. A specific offer with a specific price that solves a specific problem. Not a “someday” offer. An offer you could sell tomorrow.
Real Conversations
You identify 10 real people who might need what you’re offering. You reach out. You have real conversations. You make real asks. By day 14, you’re holding a conversation, a lead, or maybe even a sale.
Your Content System
Now you build the engine. A content system that brings people to you without posting 15 times a day. Something sustainable. Something that compounds.
Sales Infrastructure
Welcome sequences. Follow-up systems. A sales process that doesn’t make you feel like a used car salesman. By day 30, you have a repeatable way to turn strangers into clients.
The Academy Community
The bootcamp ends. The work doesn’t. Stay in the Academy for live coaching, monthly themes, peer accountability, and the ongoing frameworks that keep your business growing. $49/month — cancel anytime.
You come out of 30 days with all four pieces built. Not theorized. Built.
This isn’t another course you’ll forget you bought.
Here’s what usually happens: You buy a course. You watch two videos. You get busy. Six months later you see the login email and feel a little pang of guilt. Then you buy another course. This bootcamp is built to make that impossible.
- You don’t “find time” to do it. You do it every day. One video. One action. 30 minutes. The structure doesn’t let you fall behind without noticing.
- There’s a cohort. You’re not doing this alone in your living room. You’re doing it alongside hundreds of people starting at the same time. When you want to skip a day, you’ll see other people posting their work.
- There are live calls. Every Monday, Darrell goes live for office hours. You can ask questions, get feedback, and stay on track.
- The scary part happens early. Days 9–14, you pitch real people. Most courses save the “take action” part for the end, after you’ve already lost momentum. We put it in week two. By day 14, you’ve done the hard thing. Everything after that is systems.
This is the structure that makes you actually finish.
Join the Bootcamp for $1
This is the first cohort of 2026.
I’m running this bootcamp live for the first time this year. Monday, March 30. Everyone starts together. After this cohort, the bootcamp goes self-paced. The videos will still exist. The live calls won’t. The cohort energy won’t. This is the first time to do this live.
What the live cohort gets:
- Live Kickoff Call (March 30) We start together. Walk through how the 30 days work. Meet your cohort. Set the tone.
- Weekly Office Hours (Every Monday) Five sessions across the 30 days. Show up, ask questions, get unstuck.
- Founding Cohort Status Private space in the community. Founding member badge. The people in this cohort are the ones we’ll tell stories about a year from now.
Is this for you?
Here’s how to know in about 60 seconds.
This IS for you if…
- ✓You’re a freelancer, coach, consultant, or creator who knows content could be your growth engine but hasn’t figured out how to make it work.
- ✓You’ve been consuming content about building a business instead of actually building one.
- ✓You have skills people would pay for but no clear offer, no system, and no consistent way to find clients.
- ✓You’ve bought courses before and not finished them — and you’re ready for something structured enough that you actually will.
- ✓You’re making $0–$100K and want to build something real, not just another side project that fizzles.
- ✓You don’t need a massive audience. You need positioning, an offer, a content system, and a sales process.
This is NOT for you if…
- ✗You want passive income with no effort. This is 30 days of work. Real work. One action per day.
- ✗You’re not willing to reach out to real people. Days 9–14 require you to pitch real humans.
- ✗You want someone to do it for you. Darrell gives you the frameworks and feedback. But you have to do the work.
- ✗You’re already at $250K+ and need strategic scaling help. (Reach out about coaching instead.)
Everything you get when you join
30 videos. 30 actions. Live kickoff. Weekly office hours. Prep week access. Founding member status. The full experience for one dollar.
If you do the work and it doesn’t feel like progress, cancel before day 30. You keep everything you built. You owe nothing.
Join the Bootcamp for $1After 30 days, it’s $49/month to stay in the Academy. Cancel anytime.
Who’s running this?
I’m Darrell Vesterfelt. I’ve spent nearly 20 years in the creator economy.
I scaled ConvertKit from $1M to $7M ARR in 15 months. I founded a company called Boomtown Growth that was acquired by Mighty Networks. I’ve coached founders from $100K to $1M+ and helped hundreds of entrepreneurs figure out the thing no one teaches: how to turn content into a real business.
In February 2026, I acquired Copyblogger — one of the most respected brands in content marketing, founded in 2006 before “content marketing” was even a phrase.
This bootcamp is everything I know about building a content business, compressed into 30 days. I’ve done this, I’ve taught this, and I know what works. If you show up and do the work, this will work for you too.
Is something unclear?
Frequently Asked Questions
What if I’ve tried other courses and never finished them?
That’s exactly why this is built the way it is. One video per day. One action per day. Live calls you don’t want to miss. A cohort that keeps you accountable. The structure doesn’t let you ghost yourself.
What if I don’t know what I want to offer yet?
Good. Days 1–8 are specifically designed to help you figure that out. You don’t need to show up with answers. You need to show up willing to do the work.
What if I’m not good at sales?
Even better. Most people aren’t. Days 9–14 will teach you a way to have conversations about money that doesn’t feel gross. It’s not about being slick. It’s about being helpful.
What happens after the 30 days?
You stay in the Academy. Monthly themes. Weekly frameworks. Live coaching. Peer feedback. It’s $49/month, but you can cancel anytime.
What if I can’t make the live calls?
Recordings are available. But show up live if you can — the energy is different.
What’s the time commitment?
30 minutes a day. Some days a little less, some days a little more. If you can’t find 30 minutes a day for 30 days, you’re not ready to build a business.
What if I want a refund?
If you join, do the work, and genuinely feel like you didn’t make progress, cancel before day 30. You keep everything you built. You owe nothing. But if you don’t do the work, don’t expect a refund for your own inaction.
The bootcamp starts March 30.
This is the first cohort of 2026. After this, the bootcamp goes self-paced. The live calls disappear. The cohort energy disappears. The founding member status disappears.
$1 for 30 days. The whole bootcamp. Cancel anytime.
If you’ve been thinking about building a business with content for months or years, this is the moment to stop thinking and start building.
Join the Bootcamp for $1