Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post introduction is the second most important part of your content.
Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.
Sound excessive? Only if you’re new to business blogging. It’s how you practice writing copy and content that gets results.
Why you need to write a blog post introduction that works
Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum.
A great headline mixed with a weak opening is like inviting someone into your house, only to slam the door in their face as they approach.
Of course that’s not the impression you want to give with your blog posts. You want to create a welcoming environment that shows readers they’re in the right place (which is why it’s also smart to review a blog post checklist before you publish).
5 easy ways to open your blog post with a bang
So, here are five ways to open your blog post that you can incorporate into your writing habits today.
They’ll help you capture your reader’s interest and pull them deeper into your content.
1. Ask a question
Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking.
Thinking equals active engagement with your writing, and that’s a very good thing. If your reader needs to ponder a piece of information you’ve presented, they’ll likely want to keep reading to see if their ideas match the rest of your content.
2. Share an anecdote or a quote
A relevant quote from a recognizable authority can also work wonders when holding attention in those crucial opening seconds.
This appeals to our attraction to what’s familiar or related to our interests. If your blog post introduction references someone or something your reader already likes, they’ll feel more confident that they’ll like your content as well. The more you know who you’re writing for, the better this tip will work.
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3. Invoke the mind’s eye to write a blog post introduction
Producing a mental image in a reader’s mind is one of the most powerful things you can ever do as a writer, so don’t forget about it when blogging.
Expressly engaging the imagination is a powerful opening technique. Activate the mind’s eye of the reader by using words like “imagine,” “picture this,” “do you remember when,” etc.
This technique also helps ensure you only write to one person. Your reader should feel that you’re having an intimate conversation with them, not talking to a crowd.
4. Use an analogy, a metaphor, or a simile
As you continue to study how to write a blog post introduction, you’ll find this is a great way to capture a reader’s attention.
But analogies, metaphors, and similes do more than just grab attention. They also provoke mental imagery that allow readers to tell a story to themselves. As you learn more about persuasive writing, you’ll discover there’s no better way to convince someone to arrive at the conclusion you’d like them to reach.
5. Cite a persuasive statistic
Starting off with an interesting factoid that the reader just can’t ignore is also a great technique to master when you’re learning how to write a blog post introduction.
People love discovering new data, but only if it is unique, startling, or even shocking. The statistic should also be directly relevant to the point of your post (otherwise you’ll commit one of the blogging mistakes I mention here).
If your reader believes they’ll learn something new, you have an opportunity to stand out as a source of educational content they’ll want to follow.
Blog post introduction examples
One of the best tips for beginner writers is to study other content creators. You can critically examine what they get right … and what they get wrong.
Since this post is all about writing blog post introductions that work, let’s look at some examples that attract and hook readers.
The #1 Conversion Killer in Your Copy (And How to Beat It)
Sonia Simone gets right to the point here. She opens the blog post with a question related to a problem the reader cares about … and then amplifies the issue with more detailed questions.
Next, she uncovers the root of the problem with a striking metaphor, the “troll under the bridge.” All of these elements lead to a relatable story for consumers.
8 Strange Rituals of Productive Writers
Ever wonder what writers at work are really like? Think they might have strange rituals and routines? This blog post introduction taps into your curiosity and delivers.
Kelton Reid even adds an unusual story about baseball player Ichiro Suzuki. The reader simultaneously wants to find out more about how Suzuki cares for his baseball bat, as well as why it could be helpful for aspiring writers.
The Inigo Montoya Guide to 27 Commonly Misused Words
When you’re learning how to write a blog post introduction, think about referencing a piece of fiction your audience knows and loves. This example refers to the classic film The Princess Bride.
The big idea here is to find a cultural hook that will draw readers into your content. I wrote this post, so my next goal was to tap into confusion about spelling and grammar. It’s a one-two punch that’s irresistible.
Bonus tip: What’s next after you learn how to write a blog post introduction?
The third most important part of your blog post is the closing. A smart way to close is to tie back into your opening.
So, take a few minutes to review this post for which of the five techniques I didn’t use in the opening.
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