Why Sex Doesn’t Sell

Why Sex Doesn’t Sell

Reader Comments (6)

  1. I remember buying Third Tribe (now Authority) when it first came out without ever reading the sales page. That’s how powerful building an audience is.

    No amount of sexy copy can create that.

  2. Interesting analysis. I’m going to think about this when I write my next novel. Although I’ve incorporated mild sex scenes in my books, I did it only because I felt it was a natural progression. Next time, I might just kiss and close the door. Thank you.

  3. What do you think about this one? “An audience that is distracted during the persuasive communication will often be persuaded more than one that is not.” (Festinger & Maccoby, 1964; Albarracin & Wyer, 2001)

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