How to Create Content that Deeply Engages Your Audience

How to Create Content that Deeply Engages Your Audience

Reader Comments (17)

  1. Brian… it’s good to have you back in action on! Your style of writing has always resonated well in my brain and clearly that of many others.

    The varied and tangible examples are also appreciated.

    Nothing more to this comment than kudos and keep up the good work… and because Soundgarden!

  2. Thank you for great article
    Just one quick question – can i attract more readers just only with content marketing ?
    Thanks in advance

  3. I’m going have to give these a try and see if these 4 steps can really help me increase my engagement time on my blog.

    Hoping for the best!

  4. I’ve seen this example cited many times, but I’ve never liked it. I’ve always found the popcorn statistics easier to digest than the long-winded copy. (No pun intended.) If I have to translate something down to get to the core message, that’s work.

  5. Indeed…. and any experience marketer will stand by the credo of “Content is King.”

    Great stuff and great presentation! Thanks.

  6. It’s such a shame that both the USDA and Silverman are dead wrong about saturated fat. Silverman’s little diatribe does not pass the credibility test.

    • That’s true now, but the prevailing wisdom at the time said saturated fat was bad. Also, keep in mind that all he did was restate the amount of saturated fat in a different way, and then contrast that with FDA recommendations. So, it was credible.

      As I point out in the piece, things change in the novelty and credibility departments all the time, so marketers must stay vigilant with the messages.

  7. I really like the “keep it simple” part. Most businesses like to overthink and make things complex because they think the more complex, the more perfect it is. It takes a lot of effort to be simple and focus too.

  8. Hey Brian, Another masterpiece of content from you. Brain your style of writing always helped me a lot. Most of the clients still dont understand the concept of content writing. They still gibberish content gonna work but SEO has changed alot in 2016.

  9. Thanks Brian! I’m going to save the links to these articles in a file called Marketing Gold.
    Will you get into How to distribute the content (without spending a fortune or spinning my wheels) in order to identify & connect with the Who?

  10. Thank you Brian, I really love how you follow what you preach…As I read this article and thought about the points you were explaining, I realized that this article follows the exact layout you predicate. Thank you for sharing your knowledge.

  11. Another great article – thanks Brian! So often I feel a but ‘down the rabbit hole’ with SEO and keywords, etc, and it’s great to hear solid advice about the real basics and reasons behind copywriting.

  12. Great post! Now I understand why I haven’t been getting much audience engagement on my blog. But, bookmarked this article. It’s time to implement. Thanks Brian!

  13. Where do you draw the line?
    I both love this – and find it a little frightening. Your suggestions are spot on and the examples shine, but there can be a bit of a conundrum with content writing that does this and a moral line, don’t you think? Art Silverman worked for CSPI. The same technique works for marketing to benefit the public and for marketing for other purposes. Not trying to be uber-philosophical here, but I think it’s a relevant question. Note everything is shoe sales or encouraging healthier popcorn…

    • Well, look at us. We do all of this, and we remain stringently ethical while doing it. It’s not that hard if you actually care about your audience.

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