Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

Reader Comments (15)

  1. Hey Stefanie, thanks for writing such a useful post. All of these content marketing mistakes, I believe, can be fixed if we write the content keeping our buyer persona in the mind. The more we know our buyer persona, the better our content marketing efforts will be.

  2. Hi Stefanie,

    Thanks for posting this. As a content marketer you need to learn to stop shoving your content in your reader’s’ throat and instead give them what they actually want and make it useful to them.

  3. I’ve found that if I turn my web copy into a 30-second “elevator speech” and test drive it at a few networking events, it evolves. You really have to focus on your core message when you deliver it verbally, especially if delivering anything verbally terrifies you the way it does me.

    • Great tip, Michael! You can learn a lot when you’re forced to say something succinctly. Even though you have the luxury of writing whatever you want in your content, it doesn’t mean all those extra thoughts are effective. 🙂

  4. Hello Stefanie,
    Thanks for this awesome and informative post. Crafting a quality post and optimize the content is a tricky part of blogging. Your article will definitely help bloggers like me. Thanks for the post.

  5. The not giving them an opportunity to go further always blows my mind. I saw a great example of how to do this recently. Instead of finishing a blog with a conclusion, she kept writing about a related topic as if it were another paragraph in the content… by the time you had to “click here to read the rest of this blog” you were already hooked on it. Very clever.

    • Interesting tactic to connect two posts together! I like how (presumably) both posts had to be planned ahead of time to make that work. Thanks for sharing, Dana!

  6. Thanks for a great article, Like many I seem to be spending far too much time on optimisation with very little to show. I’ll take onboard your tips.

  7. An exceptional post, you had me sucked in all the way to the end. Since we don’t have credit card processing to buy homes or to secure sellers, I am conjuring up better ways to grab attention. I am in the process of building my list of buyers, sellers, owners and investors. You provided lots of food for thought. Thanks!

  8. I’m definitely guilty of rambling at times, which is why it’s so important for me to edit. I had never thought of mumbling as applying to written content, but you made some great points there.

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