20 Mistakes that Will Undermine Your Call to Action and Cost You Sales

20 Mistakes that Will Undermine Your Call to Action and Cost You Sales

Reader Comments (35)

  1. Hi Greg,
    Thanks for the article…Been reading up on how to improve my business blog results and your “call to action” tips and recommendations are quite helpful!


  2. Fantastic article Greg. I particularly like the way you broke it down into beginner, intermediate and advanced mistakes. Despite doing this for a number of years now, I picked up a few good tips from each section.

    I have a site right now that is clearly suffering from the “wrong offer” and I need to spend some time realigning my goals and finding out what my audience really wants to see my desired results.

    Thanks for sharing these ideas – great stuff.


    • Hey Jon,

      Getting the right offer is the hardest part. Once you have that, then everything else falls into place.

      With that being said, you might want to create a video series, or ebook called “How to Make Your First Dollar Online in 30 Days.”

      That is probably something that your readers would eat up.

  3. “Always connect the dots for your readers so taking action is a no-brainer.”
    I completely agree! You want to make it as easy as possible for someone to do business with you. Don’t give them the opportunity to get distracted or confused.

  4. Hi Greg,

    I’d add: “Your content doesn’t lead to a call to action”.

    In other words, instead of just writing great posts, you write posts that leads to something you can offer. For example I just released an eBook called “101 Headline Formulas – Capture Attention and Get Your Message Read” and so I’ve been writing about headlines and attention in the last posts. And in addition to being content, they’re “sales pitches” for the free eBook, which I mention at the end (kind of like a landing page).

    I have a couple of other free things I offer and I always try to end a post with an offer that’s extremely specific to that post. And yes, it’s working really, really well πŸ˜€

    Anyway, thanks for a great list of things to check πŸ˜‰

    • Hi Peter,

      Writing blog posts that will eventually lead to an offer is a great way to grease the wheel, so to speak. Thank you very much for sharing this!


  5. Perfect timing, Greg! I’m getting ready to launch my first product out of Teaching Sells (great course from the CopyBlogger folks – highly recommended, btw), and struggling with the sales page’s stickiness. This is going to be a huge help. I’ve already removed other calls to action. Now to complete the checklist.

  6. 21. (if I may), knowing what you really sell. For example, Disney doesn’t sell theme parks, they sell happiness. Craft your call to action (and the entire sales page) around “happiness” or “going viral” or whatever the reader really wants to get.

  7. Good stuff, Greg. Every beginner and expert should be reminded of these mistakes on a regular basis.

    I’ve found that not offering any sort of tangible benefit is one of the biggest mistake rookies make β€” and it’s not that hard to do. Like you mentioned, simply saying something like “save x amont of $ a month” or “double your response rate in x amount of days” can create a huge incentive to take action… but very few people do the necessary research and take the time to actually do this.

    Anyway, thanks!

  8. This is great content. I wouldn’t want to make these mistakes in my website. I need my sales soaring. Thank you very much.

  9. 15.b Wrong Audience. ITA w/ it doesn’t matter how great the writing or buttons – or beautiful the brochure or ad – if that good offer is being wasted on the wrong audience, it won’t matter either. See also Jodi’s comment – you gotta know what you’re selling and to whom – selling happy experiences works better when you’re targeting those looking to pay for a happy, family friendly experiences. FWIW.

  10. Great post and a really useful list of calls to action. I’m about to revamp my blog page so this is an excellent checklist to refer to.. Thanks! I’m now going to subscribe to your free updates where I will no doubt learn more pearls of wisdom.

  11. Printed this article and will refer to it often. My sites are very weak when it comes to “Call to action.” Thanks for the advice.

  12. I think the most common mistakes most online marketers do is the first one–No call to action. Which is even worse than the rest of the mistakes given below the first one. What’s the use of them coming over to your site, reading your information, if they never come back, right?

  13. After reading the post I have a lot to work on. Unfortunately I think my biggest problem is I get distracted creating flare which just takes away value from the call to action. Greg, thanks for the post, very helpful.

  14. As a content creator and one who brings readers information, I find myself struggling with successful call to action phrases and methods to entice or convince readers to take that extra click and look at a product I recommend, part of the problem is my vastly diverse reader base and interest, the other is that I find so few products I actually endorse to make the call. Distractions are very easy, super focused sites that minimize banner ad sales to focus on selling the one or two products you truly create are important. Remembering that things like AdSense may earn you something, but take away from potential sales of your other primary products is also key.

    • Hey Justin,

      With all of the gadgets and distractions, saying “no” is extremely hard. My recommendation is to pick who your ideal reader is and decide what you want them to do. Then build your blog around that.

      I hope it helps.

  15. It’s so true about getting really deep about what the readers want so much that they can’t sleep at night. I have to do a lot more deep thinking about readers and prospects.

  16. Greg – great list. Thanks for sharing

    What are your thoughts on “static” vs. “dynamic” call to actions via lightboxes or subtle pop-ups with specific calls to action used by companies like nudgein.com, hellobar.com, or kissingishghts for customer feedback?

  17. Thanks for putting this together Greg.

    I’ve been plastering “free consultation” all over my website and social sites so I think it’s time to re-think ‘that’ strategy!

  18. Try writing a shorter email and make the whole email a call to action. And make it interesting enough so your readers click the links. Your call to action must sell the link. Thanks for your other helpful tips.

  19. The biggest mistake newbies make is having too high an expectation of their call to action. Taking a clear step back and analysing a call to actions potential is essential to proper implementation and targeting.

    Rome was not built in a day, after all.

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