How to Attract an Audience by Integrating Content, Social, and Search

How to Attract an Audience by Integrating Content, Social, and Search

Reader Comments (19)

    • Pretty easy to justify the time for content creation given that you get no social traffic or search engine rankings without it.

      • lol. So true. Content creation should be the top priority. You can’t get social traffic or search engine traffic if you have not content in the first place.

  1. It makes perfect sense to incorporate all major channels into your overall Internet marketing and promotion strategy rather than simply focusing on search engines or social media or white hat/white hat SEO.

    Eventually it all boils down to how your audience reacts to your content on your website, on your blog and on your social media and social networking platforms. So the right thing to do would be create as interesting content as possible and establish social media platforms to highlight your content. Search engines are automatically taken care of.

  2. Its true Robert, Google makes us frustrated by NEW UPDATES but its for good course and reasons. From my own thought, i think we craft an Epic blog post that is similar to whitepaper as this will make the reader to be more interested with our content and thats what Google wants.
    To avoid these Google frustration, let us craft an interesting post that will appeal the masses and the search community.

  3. Content, social and search all work so well together that it doesn’t make sense to keep them in separate silos! It might seem like a lot of work, especially if you are new to the game, but the long term benefits are well worth it. If you can learn to do it right you’ll never look back.

  4. Thanks for doing the interview with me Robert.

    I think the key takeaway is the notion of optimizing for customers, experiences and business outcomes has little to do with risky Google and social media marketing and everything to do with growing a healthy business.

    The mutual achievement of goals between customers and companies through content is timeless and transcends platforms like search engines and social networks. However it is that target audiences discover, consume and act on information is what guides ongoing optimization.

    I hope that piques listener’s interest to get and talk about the book, Optimize 🙂 Thanks again Brian, Robert, and to everyone who listens to the podcast.

  5. For Sure Yes. The Key Is To Create Powerful Enough Content That You Can Sell From Time And Time Again. Build The Trust and give free value everytime and in time people be coming back to YOU for more.


  6. Fantastic interview Robert + Lee!

    I *love* the holistic view of things, it’s really refreshing.

    I’d like to highlight some of the intangible benefits from audits & tracking metrics, etc. — and that is that it boosts confidence and clarity in the expansion of your story and your audience-contact.

    I know for me, one of my least favorite things is “not knowing” or at least feeling confident that I’m increasing my (and my brand’s) impact — and holistically tracking and implementing campaigns is a great contributor to this.

    P.S. Cool to hear ‘Newsjacking’ come up towards the end, reminded me of one of your David Meerman Scott interviews 😀

  7. Yay for Copyblogger radio! I’m not exaggerating when I say that I drove 12 hours to Portland last November and listened to episodes for about 10 of those hours. Hooked. Looking forward to catching this episode.

    • That’s cool, thanks Shawn. 🙂 Glad to keep ya company.

      I used to listen to old Dan Kennedy CDs on my commute. Warped me for life, I think. 🙂

  8. If Google’s dividing the cyber world into black & white, then their next algorithm change sure must be “Zebra” 🙂

  9. I feel a bit brassy coming here to award Copyblogger anything! But I also couldn’t, in good conscience, ignore this blog. It is my must read (though I rarely comment). I recommend this blog to my author friends, too, even though I write fiction. I’ve just learned so much from this blog and I wanted people who read my blog to know about the blogs that I follow, learn from and respect.. So, you don’t have to do anything about it, but I’m awarding you the Versatile Blogger Award. (details here: ) And thank you so much for the wealth of knowledge that flows from this blog. 🙂

  10. Lee and Robert, great info. I’m wondering where I can find the keyword glossary and editorial plan spreadsheets you mentioned would be on your site? I’d love to have a look but can’t seem to find them. Thanks.

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