How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

Reader Comments (17)

  1. Sounds like advice people can play with. I know everybody cannot achieve what has been discussed because several people are now doing it already.

    What will separate those who get this right (and win) and those who labour (but don’t reach their expectations) will be the ability of taking in the advice then using only the parts that one believes can work with them .They would also create room for experiments and persistently work towards getting free media exposure.
    Happy blogging everyone.

  2. I can see how valuable it is for a blogger to get in front of the news or the 2nd paragraph as David talks about it. It does appear to me though you need to have deep involvement in social media, having monitoring tools that monitors trending topics.

    Not only that, you have to think quickly! Something cool to listen to but right now, it just flies over my head because I don’t have a social media strategy yet.

    • You’re right, you have to be paying close attention, and you need the ability to act quickly. The prize goes to the swift (and decisive). πŸ™‚

  3. One upon a time, I produced local TV news. Even though the idea of connecting your business to a big news story isn’t really new – this guy is absolutely right. And I think way too many small businesses AND big PR firms fail to effectively “Newsjack.”

    When every news outlet – big and small – is covering the same story, writers/reporters/producers will jump at any chance to have a unique angle. The tricky part is finding the right one for your business. You have to be creative, strategical and fast! (and I’m writing this as I’m listening and Scott is saying what I just wrote so I’ll stop).

    One quick suggestion – look for online gathering places where people are likely to share your angle on a story.
    Example – our personal finance blog jumped on the BofA $5 debit card fee debacle as well as the Bank Transfer Day movement – posting on their FB page brought us a bunch of traffic.

  4. I have to say this is unbelievably mind blowing! I picked up the Newsjacking on my Kindle as soon as the interview was over.

    Look, Sonia is right. You have to pay close attention and act quickly to newsjack.
    And yeah, there are people that are doing it right now.

    BUT…what about if you live in a non-English speaking country and a major news event occurs in that country? Anyone want to take a holiday on a cruise ship?

    I live in Italy and we had that huge cruise liner go down a week ago. The developing news I read about in Italian came out on the main stream world news in English 8-12 hours later!

    Scott mentions you have anywhere from 2 minutes to 2 hours to act. But if you can interpret (translate) a breaking story on the fly, blog and tweet about it in ENGLISH within a couple of hours…you’ll be newsjacking at incredible speeds. Again, the idea of newsjacking is VERY powerful, especially if you attempt it from ANY foreign language into English.

    Kudos to Copyblogger! If it wasn’t for this interview, I wouldn’t have ever picked up this incredibly valuable chunk of info. Thanks guys! Ciao from Italy!

  5. Insightful and applicable (which CopyBlogger basically always is, but I still felt like complimenting it.)

    Newsjacking is a great concept and this is a cool discussion when combined with social media.

    I loved his rock-band comparison (reminded me of the book Brand Like A Rock Star — fantastic.)

    I also loved the idea of viewing our companies as media companies, that’s a cool perspective.

    David Meerman Scott has an interesting angle, feels like a trustable authority, and I really appreciate this interview, Robert. Great stuff as always πŸ˜€

    • Jason – thanks for the kind words. I’m happy that you enjoyed “Brand Like A Rock Star”.

      You’re right about David. He’s a smart guy with a lot of wise knowledge to share. I’m looking forward to reading “Newsjacking”!

      • Wow! Steve! Thanks so much for the response man, really cool of you. I love your work.

        This is kind of off topic, but I’m so happy for the chance to offer feedback on Brand Like A Rock Star, and besides D. Meerman Scott makes a lot of sense when he says to see ourselves like a rock band.

        I LOVE your book and recommend it to everyone (2 have taken me up on it that I know of :D) and I absorbed tons of the info in BLARS, and internalized it, now when I create something it has a solid brand foundation.

        Not only that, what really drew me to it was that the lives of famous artists + musicians really thrill me. They create art they love, in styles they love, and are rewarded hugely for it.

        You mentioned Bob Marley in your book, which is as close as you get to hip-hop, but I really think “Brand Like A Rapper” would be fantastic. Jay-Z + Beyonce + Kanye have like… taken over the world. Lil Wayne too. Eminem… don’t get me started. Not to mention, Def Jam ceo Russell Simmons knows a thing or two about branding πŸ˜€

        God I love hip-hop πŸ™‚

        Anyway, thanks so much for all you do man.

        • My pleasure Jason! Thanks again for spreading the word.

          As for hip hop and rap, you are absolutely right. Those artists have done some incredible things and there is a whole book waiting to be written about them. I did touch on Eminem in the book, discussing how his comeback is a result of moving away from goofier themed songs like “Just Like Me” and “Real Slim Shady” towards more personal and vulnerable songs like “Love The Way You Lie” and “Not Afraid”. His raw honesty has been integral in the resurgence of his music and his brand.

          And apologies to Copyblogger for our unintentional highjacking of this thread! But thanks for allowing us to connect and share ideas.

          • You certainly did, and I agree Em’s matured, and so has his music πŸ™‚

            Isn’t it appropriate that we kinda … “comment-jacked” ? πŸ˜‰

            And yes, thanks CopyBlogger! (We could probably move the discussion over to your site or mine if it’s not cool :D)

  6. A lot of great ideas I had never thought about. As noted, it does need to be executed extremely fast as significant news stories happen everyday.

  7. I love the headline : “How to Newsjack your way …” , very compelling and has all the requirements for a link baiting headline and for a headline that sells. ‘Newsjack’ itself is a powerful term used by people or certain group to ‘compromise’ the mainstream media. I could call it an ‘orgasm’ of title satisfaction that gives curiosity and sucks you in like a ‘blackhole’ and you can’t do anything about it.
    Very great !

  8. This is really clever. As Philos says though, I think a lot of people are competing on this technique. So I think it will take anyone a lot of tries (or serious luck) before getting a story that really breaks out. I also wonder if this technique can really work only if you can’t easily reach out to the journalists who will publish the news? Sure, you can rely on Twitter, but you’ll still be a needled in the hay… Will try this out though, thanks for the post !

  9. I was not familiar with the term “newsjack.” I do not work in the PR business, but I appreciate your point of view. Once again, this blog has done a fantastic job of inviting somebody like you on board. It is great to know that journalists are actively seeking out newsworthy story angles and that we can be of service even without professional counsel. Anybody with insight can link their personal or professional story to what is going on currently and get some mileage out of that angle. Publicity and visibility in the market can go a long way in increasing your credibility. Cheers.

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