Why You Are Always Selling With Your Blog

Why You Are Always Selling With Your Blog

Reader Comments (19)

  1. We are not here to buy anything from you. So what are you selling? 🙂 Possible answers may be revenue from ads perhaps. But more importantly, what is your “ultimate offer”, my friend?

  2. I think you missed the point, Momekh.

    Re-read the article… a lot of my audience finds me authoritative and credible at this point, thanks to the content. So to that extent, the audience has been “sold” on me.

    The audience also understands how important copywriting is to effective online marketing, where perhaps before they had no idea. Therefore, the reader has been “sold” on the importance of the subject matter.

    When I get around to selling things that are relevant to the above, I’m expecting to do quite well. 😉

  3. I’ve been reading your blog for some time. And I enjoy the content. I really enjoyed the analogy regarding “it’s like walking into a bar and asking the first likely candidate for your… ”

    I guess the secret in keeping reader’s interests is maintaining enough content to successfully sell yourself while excluding verbose content that could lose readers (aka scanners).

  4. Aha, this means I did not completely miss the point. I was taking the ‘sold’ bit a tad too literally. But you are right on you being the authority when it comes to copywriting and also the fact that not many people ‘realize’ the importance of copywriting, although they do claim to know it.
    Thank you for bringing the importance where it is due.

  5. The point is still being missed. Blogs do sell their authority, but that doesn’t mean that customers will buy products/services from you. And even having bought ‘a product’, it doesn’t mean that they’ll buy a ‘second or a third product/service.’

    Most blogs are simply doing what ‘speakers do on circuit.’ They act like National Speakers Association, that frowns on speakers selling to audiences. It’s the same with most blogs. They’re too wimpy to sell, and hence like most ‘speakers’, never make any money at all. Yes, it’s possible to earn something through Google ad words or even hope that someone does hire you, but that’s still not a direct sale of a product or service.

    People don’t necessarily buy one thing at a time. A blog can quite easily sell both ‘credibility’ as well as ‘product/services’ at the very same time.

    And as I said, most never do.


  6. “Selling to people who want to be sold to*.” -Seth Godin

    Also, try replacing ‘selling’ with ‘marketing’, and ‘sold’ with ‘marketed’.

  7. People don’t necessarily buy one thing at a time. A blog can quite easily sell both ‘credibility’ as well as ‘product/services’ at the very same time.

    Sean, I agree. In fact, if this blog were designed to provide my main income, I would have been selling from day one, whether that be consulting services or products. A business blog should bring in new business, period.

  8. I agree with you Clark. ‘Credibility’ is also a service , imo .I usually collect the info of products from blog which i am interesting in and I enjoy this service .
    Great post .

  9. Hi Brian, I notice that some other things your post is selling are: information, and selling people to spend time and attention here, too.

    I’ll be installing a blog soon so this is handy info. Thanks!


  10. Another thing that makes selling easier is having an understanding that your customers, or potential customers, have needs. It also helps to have an understanding of what those needs are, or are likely to be. Whenever possible, ask them what they need. One of the better explanations I’ve seen on customer needs is in Neil Rackham’s book – S.P.I.N. Selling.

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