What’s a copywriting blog without a copywriting contest, right?
I’ve wanted to run a group copywriting project here for some time, but I wanted to ensure as much real world applicability as possible. After discussing it with various co-conspirators, here’s what we came up with.
Your mission, should you choose to accept it, is to make an irresistible offer. That offer should be in the form of a landing page that catches the reader’s attention, barrels them down a slippery slide to your call to action, and results in that desired action. Hey, that’s what landing pages are all about, right?
The ultimate goal of the page can be any electronically observable action—a blog subscription, an e-book download, a request for more information via web form, a purchase, etc. Calls to action such as “think about it,” or “confront your spouse today” will not work for this contest—it must be something that can be measured online.
The landing page is only one part of the equation: You also need to drive traffic to the page, right? So the second element of the contest is a space-restricted advertisement prompting a reader to click through to your page.
Here are the ad specifications:
- Offer title: max 65 characters
- Offer description: max 425 characters
In summary, to participate in this contest, you will need to submit two things:
- A URL to a landing page with a measurable call to action
- An advertisement designed to drive traffic to the landing page that does not exceed the maximum character limitations set forth above
The landing page can be created specifically for this contest, or may be one that is already in existence. Ad copy should be specifically tailored to the above specifications.
Once you have crafted your landing page and advertisement, you’ve essentially created a SquidOffer. SquidOffers is the new advertising program from the high-traffic Squidoo website.
Here’s how it works. Marketers (and organizations and bloggers and authors and you) buy an offer. They put it in a category. Then, Squidoo users vote the offers up, like Digg or Reddit, except every single listing is a real offer promoting real stuff.
So, the best offers rise to the top and get the most traffic.
This contest is designed to select exceptional ads and landing pages that will outperform in this innovative advertisement environment. So, Squidoo is giving away $10,000 in real advertising to the winners of the contest, which should result in huge exposure for your offer.
- First Prize: $5,000 in free advertising from SquidOffers
- Second Prize: $3,000 in free advertising from SquidOffers
- Third Prize: $2,000 in free advertising from SquidOffers
This is a skill contest, with entries judged on the likelihood of real-world success. I’ve enlisted some true expert eyes to choose which submissions will perform the best on Squidoo, plus one other guy for filler.
- Seth Godin – Bestselling author and founder of Squidoo
- Darren Rowse – Problogger and co-founder of b5 Media
- Brian Clark – I needed 3 judges, what can I say?
The judges will be looking for advertisements that capture attention and prompt action in a unique and effective manner, coupled with relevant landing pages possessing strong headlines, captivating openings, clear writing, complementary graphics, and compelling calls to action.
To enter this copywriting contest, you must meet these requirements:
- You must be 18 years of age or older
- Only English language entries are eligible
- You must submit advertising copy and a landing page URL together
- You must submit your entry no later than 12:00 PM CST Monday, May 21, 2007
Click here to go to the submission form, and good luck!