How to Become a Better Copywriter by Selling Your Own Product

How to Become a Better Copywriter by Selling Your Own Product

Reader Comments (22)

  1. I must admit, the idea of creating and selling a product online is intimidating. The big commitment of time (at minimum) and resources (perhaps) seems daunting. That said, I can see your point. For a freelance writer like me, the experience should make me better at my craft. You’ve convinced me. I’m moving a product over to my “maybe” list. A long-term maybe at least.

    • Steve, hi

      I think you should put it on your definitely-very-soon list. No procrastinating! : )

  2. Excellent information, Nick. I’ve often debated whether or not writing and publishing an e-book was worth the time and energy. You’ve just convinced me that it most certain is! Thank you for sharing your wisdom.

  3. Great article. I can attest, nothing is as supportive to learning as creating something of your own for an audience. Lots of trial/error for myself when I did that the first time. Well, suppose, in many ways, always a continual learning/building process.

  4. I’ve been wondering what it takes to be a good copywriter and this is an eye opener for me. Maybe now I can be more serious with completing and launching the book am currently working on. Thanks for sharing your experience.

  5. NIck….I agree…some of us think we are smarter than most & have been guilty of not paying attention to the customer…..important to “walk in their shoes”. I only create conversational copy for my own products and no longer write copy for others…lots of skin…

    • Hi Tom, sounds like we’re peas in a pod! And yes, when we depend on writing copy for our own products and services, that counts as full-time skin in the game. : )

  6. I definitely can attest to the “learn by doing” principle, and add that this is the best path to getting any good at copy, as it makes you live and die by the results of your copy. I actually think any aspiring copywriter should view this as an obligatory step before going off into the market and start selling your services. Because I mean, if you can’t make your own product convert adequately, why do you think you are good enough to be selling your services to someone else?

    • Claudio… agreed. At the very least, I think this should be part of copywriter training courses and programs. I’m not saying you have to be massively successful selling your own product in order to hang out your shingle. I did good work for clients for over 20 years before launching my first product. But it does teach you a lot. Teaches humility too.

  7. When it comes to making good content for the reader, you need to create value, something useful for the reader to read. So much content nowadays is spammy and written for SEO – i.e. littered with keywords.. no good! the content needs to get people interested in the first place and they you’ll be more likely to sell.

  8. Hey Nick, amazing piece of content. Can’t agree more to the people here saying that the best way to improve your copy is by writing about your own product. I’ve been a freelance copywriter myself for a couple of years now, and since working on my own projects, the motivation for writing and the final drafts look way more impressive compared to what I was writing on demand. Thanks

  9. A fantastic article filled with golden nuggets Nick. My biggest takeaway is literally trading places with your customers…would I buy from myself if roles were reversed? What you’ve shared here will help me be mindful about giving good value through my work.

  10. Hi Nick!

    I’m dropping in here to thank you for the bridge story and the analogy drawn. That one thing says so much about what you should be doing as a copywriter. Great post, thanks Nick!

    Best,
    Roshni

  11. My day job is teaching (urgh don’t remind me) so I’ve often wondered about creating my own course. I’ve done the research phase and then whenever I’ve found that people want to learn something I’m not massively interested in teaching, not what I want to teach, I’ve shied away from investing the time, not in creating the product but in creating the content to help convince people that it’s worth buying. Maybe I should start with something smaller like an ebook!

  12. Thanks for the step by step break down, Nick. I’ve been working in digital marketing for sometime in various capacities.

    I’ve always wanted to sell my own product but never had the guts to dive in. I’ll take your advice and start with something small.

    I learned a lot. Thanks again!

  13. Excellent information, Nick. I’ve often debated whether or not writing and publishing an e-book was worth the time and energy. You’ve just convinced me that it most certain is! Thank you for sharing your wisdom.

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