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Nick Usborne

Nick Usborne has been working as a copywriter and trainer for 40 years. His book, Net Words, published by McGraw-Hill in 2001, paved the way for a new generation of online writers and copywriters. Find out more about his work at Conversational Copywriting and NickUsborne.com.

by  Nick Usborne
on  July 23, 2019

How to Explain Your Job as a Copywriter (and Feel Good about It)

Content Marketing Copywriting Freelance Writing Writing

Well, this isn’t going to be easy … I’ve been working as a copywriter for 40 years now and still…

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Nick Usborne

How to Keep Your Copywriting Skills Fresh

Copywriting
Nick Usborne

3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)

Content Marketing Copywriting Technology
Nick Usborne

How to Become a Better Copywriter by Selling Your Own Product

Content Marketing Copywriting Selling
Nick Usborne

5 Practical Tips on the Craft of Copywriting

Copywriting Writing
Nick Usborne

These 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t

Copywriting
by  Nick Usborne
on  September 11, 2018

How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales

Copywriting

Sometimes we feel in two minds about things. For example, imagine you’re out for dinner. Fabulous meal. Wonderful company. And…

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Nick Usborne

7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation

Copywriting
Nick Usborne

4 Reasons Why People Stop Reading Before the End of a Page

Content Marketing Copywriting
Nick Usborne

How to Fix 5 Conversion-Killing Copywriting Mistakes

Conversion Copywriting Selling
Nick Usborne

3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

Copywriting

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