How to Tell a Seductive Story

How to Tell a Seductive Story

Reader Comments (17)

  1. Good stuff Jerod! I received an email today where it started off with “I was packing my suitcase for this upcoming trip to…” and I could actually see the guy packing his suitcase. Stories don’t need to be complicated, they just need to be told. Love this podcast!

  2. Great podcast (as usual!)

    Telling a story is a very compelling way to “paint the picture” to your readers. Not only is it a great way to captivate them, but it is also useful in building their trust with you.

  3. This is something I am struggling with because I feel that my niche is quite small so trying to find a way of capturing the imagination of potential readers is difficult.

    • Mark, that sounds like an opportunity to me. If it’s a small niche, you should have an easier (or at least more efficient) time getting to know your niche. What motivates them? What scares them? What do they love? And then use that knowledge to craft stories that, well, seduce them.

  4. Great thoughts on willpower and seduction! As I remember reading before, logic alone does not incite action; only emotion incites action. Logic only justifies the action.

    I really like the storytelling formula you shared, too. Applying a good moral to it is always the trickiest. In fact, the “moral” doesn’t even have to be factual or ethical.

    For example, car commercials religiously portray their “moral” as: buy the car; get the girl. ๐Ÿ˜‰

    Of course, that works mostly for a male audience, but this is where it comes down to seeping into your target audience’s mind by displaying a solution for achieving all of their desires.

    Anyway, thanks for another great podcast! You guys rock! ๐Ÿ™‚

    • James, you always frame it so much better than I do. Anyway, I really enjoyed this podcast as well and learning about the elements of a great narrative.

      ‘Seduction’ is quite an interesting topic, especially when applied to marketing, business strategies, psychology, and related.

  5. I love this use of mythic structure. It is amazing all the applications you can have for it. Thanks for using it in a unique and novel way. I wonder how eles it can be used?

  6. Nice linking the music and theme, makes things so much more accessible and interesting. Never really been a Marvin Gaye fan but the message worked : )

  7. Oy vey Jerod!

    After I read your marketing seduction story I felt sadness beyond believe. It reminded me again that survival of humankind is less than zero.

    The world is on the brink of unbelievable catastrophe, precisely because of marketing seduction story, told millions of times every day.

    It boggles my mind that we cannot grasp the consequences of manipulating unsuspecting fragile human psyche, with such ruthless precision, and exploiting it to the hilt. And to what endโ€ฆ to make a few dollars.

    The most devastating thing is that readers of your story are inspired. They simply donโ€™t see anything wrong in it, despite the abyss of the story staring them in the face.

    As I read your transcript, there was an interview with Russian citizens on the TV. Every single one of them was proud that Putin blatantly and in the front of all world stole Crimea from Ukraine.

    The reason for their totally misguided pride is the marketing seduction story told by Putin and his predecessors again and again.

    The marketing seduction story permeates every sphere of human activity. Therein lies the catastrophe.

    Please donโ€™t see this as anything personal. Every one of us, including me is telling the same story every day of our lives. I am ashamed of myself.

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