5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

Reader Comments (39)

  1. Lovely post Susan. I hate to admit it but I have never seen that version of Miracle in 34th Street πŸ™ I’m going to Amazon to order a copy to watch on Christmas day.

    As to my copy, not only will I keep believing I’ll keep practising. Just in case πŸ˜‰

  2. Great post, Susan. Your points relate well to goal setting. When you set goals, you need to dream big, have faith, and keep believing when things get tough. Really big goals will have those Magic Moments when you realize with hard work, organization and a little bit of luck, dreams can come true.

  3. Great comparison πŸ™‚ Good copywriting, just like good storytelling (especially prevalent around the holiday season) should be exciting, miraculous, engaging and magical. Of course, you have to have something worth that excitement to back it up, but what a great reminder to bring that feeling back to the sales process.

    Thanks for sharing!

    • Absolutely. I think Seth Godin said, you shouldn’t “wait to be picked.” You need to pick yourself. That’s another way of saying you need to believe πŸ˜‰

  4. Persuading people to believe in you, and your work, seeing them nodding their heads in agreement. That’s a great goal to achieve…nice post.

  5. I think a good conclusion/ending is a leading factor in persuasive writing because when someone is done reading you want them to remember your words. But like what was said in number 5 you do need to believe nice post by the way.

    • I see this with aspiring book authors a lot. The first person you need to convince that you CAN write a book is you. Getting past that doubt and believing is a big deal.

  6. An 8 year old Natalie Wood might also teach you that with a solid production team that believes in you – your career can be launched. Not a lesson learned from the movie itself, but a great message for aspiring writers looking to grow their careers. Seek out the compelling jobs and surround yourself with professionals in your industry who recognize your talent and are willing to let you shine.

    • Very true. That’s why I tell the book authors I work with to NOT skimp on editing or design. It matters. You want to surround yourself with people who can help make your book the best it can be.

  7. These are really great points you brought up. True stories of triumph and extraordinary comebacks seems to hooks readers in.

  8. Great article!

    My favorite phrase… “that magic moment in your copywriting”

    Jim Collins is praising your point #1.

    Clayton Makepeace is cheering your point #3.

    Gary Bencivenga is giving an “Woot” to point #4

    And ole Henry Ford is applauding point #5.

    You’ve written a post that has pleased the Masters πŸ™‚ Well done.

  9. I have always loved that movie. It is inspiring, I especially liked the proof they offered in the court house with all the mail to Santa. After reading your article, that mail showed me that there are many kinds of proof that people will accept, especially when they already want to believe.

  10. Thanks Susan for an inspiring post – a great jump off point for my writing today. To “give people the joy of realizing a dream they want to believe is possible” was the stand out phrase for me. I think that this is something to remember whenever we write a blog post, a piece of fiction, a travel article or even observational humour. You are spot on. The dream and the emotion are so important.

    • I think about that a lot because I work with authors. For many of them, writing a book has been a dream for a very long time. I think of myself as a dream-enabler πŸ˜‰

  11. Food for thought! I’ve been using some of these steps but without really thinking about it.Our stories need to be more emotive than informative, to captivate the reader huh.

  12. Great post Susan. At the heart of your message, I hear you saying that YOUR READER is the person who’s most important. If you know your reader well, you can tap into their mind and their emotions. You can tell stories you KNOW will compel them to stay tuned.

    Being new to the blogosphere, I found it hard at first to really “know” my ideal reader. But in writing my recent post, I felt more in tune with my reader than I did in my previous two posts. So I guess another key element here is to keep writing, because you’ll get better as time goes on. πŸ™‚

    Thanks for the wonderful post Susan. I really enjoyed it.

    • That’s a good point, Tony. I think developing that connection with your reader takes time. With a blog, once you have comments and/or emails from your readers, you start to develop a mental picture of who he/she is and what he/she needs to know. The more clear that picture, the better your writing becomes for that particular target market.

      In fact, if you’ve spent much time reading Copyblogger, you’ve probably noticed that virtually all of the articles have a particular editorial style. (This one is no exception.) That style is designed to appeal to their target reader, and you gotta know it’s not an accident; it’s on purpose πŸ˜‰

  13. Thanks for sharing, you made some very poignant and salient points. Story telling has long been an absent quality of most copy I see these days (the argument that nobody reads things anymore). Short copy or long copy, you always have to tell the story. The key is engaging the reader, and, once you’ve engaged them, motivating them to some specific end (call, buy, read more). Even a nation of scanners will see enough of your story (the beginning, the middle and the end) to accomplish the end result if it’s properly laid out and pushes the right buttons. Remember, no cares who you are anymore or what you do, only what you can do for them TODAY.

    • Yes, and it’s amazing how well a good story holds up over time. I watch the movie almost every year and I still love it. In much the same way, a copy “control” piece can work for for a business for years. (I’ve read about several that lasted 20+ years, which is remarkable.)

  14. What a post! Thank you so much Susan. I prefer reading to writing really but you just inspied me to give it a shot. You’ve just given advice that you clearly are taking. Your articles very inspiring.

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