Want New Customers Faster? Avoid This Rookie Marketing Habit

Want New Customers Faster? Avoid This Rookie Marketing Habit

Reader Comments (8)

  1. This mirrors my experience exactly. I only focus on people who have already decided that the written word is vital to their credibility. You’ve probably seen many websites where that’s obviously not the case. I don’t know who does business with those proprietors, but it’s not me, and it’s not my ideal client. Life got a whole lot easier when I realized this,

  2. For me Stefanie, I was so focused on fear and lack and worry about what I had to offer, and my worthiness in offering it, that I spent so much energy trying to convince folks versus simply helping them by solving their problems. How it works; the freemium leads to the premium. Or, I help someone for free via a blog post. That someone digs my content. So they buy an eBook, or buy my course, or grab an audio book or hire me, without any convincing on my part. The free content was all the convincing they needed, said content being helpful and specifically solving their problems.

    Fab post 🙂


  3. Hi Stefanie, this is really good advice. I can’t tell you how many times I’ve focused on telling people how many things my product will do when I should be focusing on how well my product works compared to my competitors products. I will definitely be taking this advice on board next time I need to write a marketing piece.

  4. Thank you. I’m sending this to my team now. Our website does well in converting but on a new page we rank #1 for in local has almost no conversions (yet is its our 5th most visited page in organic search). I’m going to implement this concept and let you know the results.

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