So, I got a head’s up from the proprietor of SEO Black Hat today, letting me know about a “story post” that had been written in accordance with my advice. Of course I dutifully headed on over.
The story is about Breana, an enterprising blogger on her way up. She seemed to be heading for web success, but she made one crucial mistake that proved fatal to her dreams.
You see, Breana used the most popular blogging software, WordPress. Since she had passed SEO 101, she had enabled the “Search Engine Friendly URLs” feature that rewrites the URLs to include the title of the post. Every week she did a roundup of posts she liked and titled it:
“This Week’s Best Posts.”
She linked to all the top posts and WordPress pinged the other posts for a trackback.
Unfortunately for her, WordPress rewrote her URLs as:
You see, %e2%80%99 is how wordpress encodes the apostrophe. The bigger problem than that being an ugly URL is that other WordPress blogs strip out some special characters (like %) on trackback.
The other very powerful and influential bloggers who received that trackback saw the link as:
When they clicked the link to see who was linking to them, all they got was a 404 Error Page.
Man! Were these bloggers pissed …
To make a long story short, Breana crashes and burns as a blogger, and ends up a homeless crackhead hooker. It’s all very sad.
Of course, “Breana” is a very thinly disguised reference to me.
I’ve had bloggers try to link bait me in the past by being contentious or even rude.
That’s simply not going to work with me.
But if you make me laugh…
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