What’s Your Story?

What’s Your Story?

Reader Comments (23)

  1. Excellent post (and story). I think you may have found the ‘missing link’ that corporate blogs (clogs, as I refer to them = http://www.douglaskarr.com/?p=103) require.

    Telling an honest, relevant, and timely story can be an engaging conversation that companies can work towards. It’s somewhere in between the personalized entries of blogging that can be too honest or may put off people, and the corporate-censored PR that other companies push through their ‘so-called’ blog.

    Thanks! Great blog!

  2. Hey Doug ( & Brian ) –

    I do a few corporate blogs that aren’t the typical kind.

    When I visit their people, I tell a story.

    Here’s the last phrase I use – and if they ‘get’ it, we can work a deal, if they don’t, we can’t –

    ” Numbers tell and stories sell. ”

    I certainly didn’t say it first, but I use it every(freakin’)day.

    I’m fortunate enough to only work with whom I choose, so if they won’t let me spin stories throughout the message they want spread, I do not have to take the gig.

    Thanks for the ‘clogs’ term – I’ll give you credit for a couple of weeks and then steal it !

  3. Brian,
    Fortunately, I was one of the people who did get the story. And after I read it there was a feeling of ahhhh — completeness — as I drift into the mode of realization.

    Speak about niche marketing, it seems like copywriters nowadays need to specialize it in because advertisers use technology that hones down to the zip code of users/visitors.

    And at the risk of sounding like a teenage (though I’m not that much older) fan, can I just say that this blog is so cool !!! That I’m already looking through the same stuff as marketing gurus! (I’ve only been copywriting full time for like two weeks.) I guess I’m not that much off track after all.

  4. Personal milestone, David.

    Sometimes you’ve just got to say, “Hey, it’s my blog and I’ll name drop if I want to.” 🙂

  5. Ok, maybe this would help…
    “SETH GODIN is a bestselling author, entrepreneur and agent of change.” sethgodin.com

    Or look up wiki…

    He’s one of the pioneers of online marketing. “Permission Marketing” by Godin, is one of the books that revolutionized they way people market. It’s largely because of the boom of the Internet advertising and the decline of TV (though some might disagree).

    The basic logic to this is simple. If you opted in for a newsletter from say copyblogger.com then Brian Clark has your permission to market to you. If you didn’t and some xyz.com sent you mail, then they didn’t have permission and now it’s known as spam. Hope that helped.

  6. I was Unfortunately one of the people who “got it.”

    Now the simple task of writing posts has become a journey in self evaluation and – even worse – thinking.

    Damn you for raising the bar!

  7. Heh, Quad… your whole blog is one big great story.

    And the cool thing is, one can never quite be sure if any one part of that story is fiction or not. 🙂

  8. I wish I had $2000. Every time I come to your site, I wish I had $2000. Damn you! Damn you to HELL! (I love your layout). Every lick of it.

    That’s out of the way.

    Brian, I wanted to thank you, because my main site, chrisbrogan.com , has been a little all over the map lately. I’m using it for lots of things. But I really saw in your post a reminder of what matters most to my use of the site (and all my new media ventures, for that matter).

    Stories. Stories are communication with a little more thought and consideration.

    Stories make you consider things, share views, show history from your eyes and ears and heart.

    This is great.

  9. Quad, sorry you had to think. But doesn’t it make it more interesting. (Why am I repeating ‘its’?)

    Sergio, I think you just hyped up Seth’s name more ‘cos you’re a fan. Talk about story telling, and viral…

  10. For a great insight into the power of storytelling, see Raymond Queneau’s classic book ‘Exercises in Style’. It’s the same story told in 99 different ways. Genius.

  11. the first comment here says:

    “who’s seth”.. i like that, but better is, seth who?

    sigh…i think all bloggers have something in common with paris hilton

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