Eenie meenie miney mo …
You likely have used the “eenie-meenie-miney-mo method” when making an inconsequential decision.
That’s the opposite of how you should make decisions regarding the look of your content and the message you want to communicate.
Your content needs to be a carefully crafted presentation that is the result of intentional choices.
Those focused presentations, in contrast to the outcome produced by the eenie-meenie-miney-mo methodology, create an experience for your audience members that make them happy to receive your content — and even happier to take the next step and do business with you.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to get more people to read your content
- How to fully engage your readers’ brains with images
- How to boost the conversion rates of your call-to-action buttons
As you work your way through the material below, think of the following lessons as a mini course for producing stunning and persuasive content.
8 Incredibly Simple Ways to Get More People to Read Your Content
One of the biggest fears a content creator may have is that no one will view their work. It’s tricky to stay motivated if you feel like no one pays attention to you.
How do you hook distracted readers?
In 8 Incredibly Simple Ways to Get More People to Read Your Content, Pamela Wilson walks you through easy-to-implement changes that will make your content pop and draw readers in.
How to Fully Engage Your Readers’ Brains with Images [SlideShare]
Speaking of content that pops, Pamela is back, and this time she has expert advice about choosing images that perfectly complement your writing.
“If you haven’t been fully engaging your readers’ brains by using images with your content, the time to start is right now.
Because it turns out that just like everything else in life, you’ll get more proficient and professional with your image creation the more you do it.”
Just as a real estate agent will want to work with an expert Matterport technician to capture all of the great features of their property, a writer will want to check out How to Fully Engage Your Readers’ Brains with Images [SlideShare]. You’ll learn about techniques that boost the comprehension of your content.
6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
Here’s an important reminder from Joanna Wiebe:
“Your visitors can’t get through your checkout process or sign-up form without clicking at least one button. And that one button — like all of your buttons — can be improved.
But we fail to optimize calls to action for pretty simple reasons, all of which are complete BS.
We need to stop ignoring the so-called ‘small things,’ especially when conversions depend on them.”
Joanna reveals small changes that can grow your business in 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons.
Present a content gift to your audience
You have the opportunity to wrap up your content in a package that your audience members will view as the exact gift they want.
Use this post (and save it for future reference) to help you master the art of creating content gifts.