They Laughed When He Ran Away From the Basket… Until He Sank the Three Pointer!

They Laughed When He Ran Away From the Basket… Until He Sank the Three Pointer!
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Reader Comments (14)

  1. Well, just to be clear. I don’t think it’s necessarily Cuban’s job (or even that of the Mavs marketing department) to tell Dirk’s story. It’s just one of those situations where you have a true team player who doesn’t showboat *cough* Kobe *cough* and doesn’t play on one of the coasts.

    But Dirk’s situation demonstrates quite clearly that you can’t rely on people to just *notice* you. Sometimes it happens, but most of the time you’ve got to get the word out, often repeatedly.

  2. Good points.
    Steve Nash has flash.
    Dirk has a long-ass last name.

    What he needs is a NICKNAME. Something short and cool.

    And you have to always be promoting yourself (until you get enough traction that your fans will do it for you…).

    That’s the main reason I post on this blog. Hoping I will make a comment so clever that folks will click my name to see who said it.

    Obviously, this isn’t that comment…

  3. Nickname:

    “The Dirk”

    Other potential Dirk problems:

    Resembling a Teutonic version of Shaggy from Scooby Doo

    Your comment:

    Nice stab at reverse psychology (go ahead and click folks… it’s his birthday) 🙂

  4. David, I know you’re dying for someone to ask, so I’ll bite. What’s this OneBigManifesto.com your name is linking to?

  5. You caught that? You are too cool for school.

    The Dirk is not a nickname. It’s his name with “The” at the beginning…

  6. it’s the number! 41 is not nearly as cool as say 23!

    30is a good number, yeah, 30!

    that would change everything!

  7. Duck Dirk? As in “duck”, another 3-pointer coming through? Although that may confuse people who think he’s from the Canadian punk band Dick Duck and the Dorks.

  8. Brian,

    You bring up an interesting point about Dirk’s branding.

    I also think he is a great example of the need for and the power of people who are experts in more than one area.

    In other words, in the present day and age, as the world trends towards ever greater specialization, becoming a “triple threat” is even more important.

    Eric
    Marketingmonger.com

  9. From a German fan: We actually like Dirk’s maybe suboptimal branding! You know, we’re from the “old” place and specifically his non-flashy appearance brings him BIG sympathy … but what about: “The Now”?

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