How to Create Digital Products (That People Actually Want)

How to Create Digital Products (That People Actually Want)

Reader Comments (5)

  1. Thanks for the tips! I recently sold my 13 year old lifestyle blog (for 6 figures … yay!). And now I’m starting from scratch again with a few blog. I really want to do things right/better from the start this time around. I don’t want to put all my eggs in the ad revenue or sponsored content basket. I really need to create a digital product that will help teach people what I did to build a business from scratch and then sell it for 6 figures. I was great at pitching brands, and getting big partnerships with brands. Just trying to figure out how to create a digital product based on that.


  2. Having spent many years working with digital products, this is a great article that breaks down the nuances of this area. Great work.

  3. This is an extremely comprehensive article and I think it’s valuable you talk about not only the “exciting” stuff around creation + selling, but also the “less sexy” stuff about promotion + SEO.

    I created a low-cost digital product and got so caught up in the excitement of bring all the pieces together – I completely forgot to do the boring stuff like SEO and missed a lot of opportunities until I re-traced my steps.

    It’s also worth seeing if you can submit your product to AppSumo who allow creators to sell their work on their platform – they have a HUGE client base so it’s well worth tapping in to that.

    • All of that excitement around creation can certainly lead to disappointment if you don’t follow through with an effective promotion strategy.

      We’ve all been there! You learn a lot from it. 🙂

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