Create the Perfect Buying Environment

Create the Perfect Buying Environment
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Reader Comments (5)

  1. Hello.

    I love your article and I’d like to ask a question.
    We run our services through a free website and we were thinking to open a company’s blog to increase its traffic and to have a closer contact with our customers.
    Do you think our blog should be focused on specific topics (like product features, market analysys or technical discussions) or should be generic (allowing all our department to run their topics)? We would love to write about several topics but we have concerns about credibility.

    Thank you!


  2. Hi Emiliano. I think you should be as specific as possible with the topics that relate to your products and your audience. The things you mention are a good start, but what else can you add for your customers? What information would help them with their lives or businesses?

    That’s the stuff beyond the pure nuts and bolts of your product that will keep people engaged.

  3. Hi Brian,

    thanks for your reply. We will deliver our blog soon. It will be focused on our users needs and suggestions. We will be talking about what we are doing and what is cooking in out labs. We will just try to relate to the customers as real people. I’m sure we will both benefit from that.

    Thank you for blog.

  4. Thanks for your excellent info on copy writing. My main problem are the conversion rates on my site. I run Adwords and get plenty of visitors however most do not buy. Hopefully I can improve this using some of your techniques.

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