A 30-Minute Copywriting Course from a Master of the Craft

A 30-Minute Copywriting Course from a Master of the Craft

Reader Comments (17)

  1. This is a simple blueprint taht will help you write a powerful web copy it will help you solve unsolved problem based on your psychological words. What i like from the episode is how you can inject emotion based on rational words.

  2. Another treasure trove of gems from John Carlton…
    “Rookies can get them on the fence. Pros knock them off the fence.”
    “Incongruity – the juxtaposition of compelling sales elements.”

    Amazing secrets from a one-legged copywriter!
    (Who happens to carry a spare one just in case)

  3. Wow John!
    That was my favorite radio Blog post in a long time! I loved it last week and this week was even better. I got a ton of ideas to try out in my Blog. Head lines seem the hardest thing for me to get. Trying to find some thing compelling that has a key word or two, that also speaks to my article.
    I predict you will go on lots of walks with me and my iphone this year. Thank you for taking the time to create such a inspirational post!
    Have an awesome day!

  4. Normally I don’t automatically respect The Big Dogs just because everyone else says to. So, hearing about John’s struggles and journey broke through this tendency of mine. Glad I decided to listen. Respect granted. 🙂

  5. This was such a great interview John! Thanks for sharing your story and the terrific headline tips 🙂 I’ve got some tweaking to do … LOL ..

    Be Blessed!!

  6. I hadn’t heard of him either. His latest blog post had over 50 comments, so he does have a good following. Often a sign of success as a writer.

  7. Great talk. Plenty of classic advice and even lead to a negotiated rate change with a testing-my-patience client; something we might not have had the confidence to do otherwise.

    Thank you for the inspiration and confidence in our skills. The client paid AND commented on the tips we added from this as “you nailed it, impressive.”

  8. One of the greatest alive – I’m soaking in everything & pushing myself to DO what John suggests, which for me is the hard part 🙂
    Thanks for such a wonderful interview & sharing so freely.

    Robert – awesome probing skills which without this interview would not have been the same. Learning as much from you my friend!

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