Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.
Headline: The first line of copy on a page. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.
The real purpose of the copy on your page
Here are some interesting statistics.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
Remember, every element of compelling copy has just one purpose — to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So it’s fairly obvious that if people stop at the headline, you’re already dead in the water.
Let us teach you How to write magnetic headlines
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Headline articles on Copyblogger:
- Writing Headlines That Get Results
- Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?
- The Cosmo Headline Technique for Content Inspiration
- Why You Should Always Write Your Headline First
- Why You Should Always Write Your Headline Last
- Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)
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