Using Empathy and Connection to Craft More Powerful Content

Using Empathy and Connection to Craft More Powerful Content

Reader Comments (8)

  1. My favorite technique Sonia is to remember the pain and suffering I experienced during years of some lean blogging times. I had to unearth some wicked limiting beliefs in regards to money and overall online success; so writing now, being a happy dude, I offer a high energy delivery from a compassionate energy. Excellent insight. Love that Wiebe quote/idea.

    • Jo is just really danged smart. 🙂

      I tend to mine that same resource, Ryan, remembering how hard it was when I started, and how overwhelming it all was.

  2. Creating content with empathy will always ignite a more sensitive side of the reader that will start thinking deeper and more seriously to the ideas exposed in the text.

  3. I fall more to the content copywriting side 🙂

    Yeah, I think you’re right and Nick’s right. There’s a way to approach the difficult queries that always, always put us on the side of the searcher. It’s really a matter of research and defaulting to ‘passion’ points, not pain points.

    Thanks for this,

  4. “But enough about me. What do you think about me?”!

    That’s funny. A few years back I saw the importance of reader-centered blog writing from a Neil Patel post that used a sample paragraph with the words “you” (the reader) highlighted in yellow, and I’ve kept that in mind ever since.

  5. I love this, Sonia: “If someone is struggling, it’s not a kindness to avoid mentioning it.”

    There are so many companies that use unethical practices to sell their products. For instance, Big Tobacco used women’s equality struggles to sell cigarettes. It brings shame to marketers, but you have done a great job at explaining how to depict the pain respectfully.

    It’s tricky to not rub off your audience’s insecurities, while simultaneously having that difficult conversation. But what’s you got to do as an empathy officer, aye?

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