It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next…
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Headlines
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Could This Headline Technique Double Your Click-Throughs Too?
Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn
I Hated This Headline … So Why Did it Work?
Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?
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An Open Letter to Anyone Who Writes Headlines for a Living
Howdy writer, Remember when I said that profitable advertising was a planned and purposeful neglect of everything except making the…
The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read
Sex, Lies, and the Art of Commanding Attention
Hey …
7 Headline Writing Links You Shouldn’t Ignore