Let me ask you a strange question, dear web writer: do you ever lose sleep over your headlines — particularly…
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Headlines
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Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn
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I Hated This Headline … So Why Did it Work?
This Copyblogger post missed the boat (I thought). The bitter wording of its headline blemished the Copyblogger brand and should…
Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?
An Open Letter to Anyone Who Writes Headlines for a Living
The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read
Sex, Lies, and the Art of Commanding Attention