We got an amazing response and have now wrapped up this tagline clinic. We’ll do it again in the near future.
When people arrive at your website, they’re looking for instant guidance. They want to know what you’re about, and if you can help with whatever they’re looking for.
That’s the function of your tagline. It’s an up-front statement that encapsulates and delivers your big-picture promise – and it’s got to hit the mark with your target audience in seconds.
First up, here are two articles on ways to formulate a killer tagline:
Creating the perfect tagline is an expression of your positioning, so also check out these two articles about developing your winning difference:
Now, for the cool part:
In the past, we’ve done interactive tagline clinics in the comment section. Basically, you tell us:
- what you have to offer
- the type of people you’re trying to reach
- your current tagline if you’ve got one
Then, people like Roberta, James, Sonia, Jon, and yours truly will provide guidance and suggestions. We’ll even write your actual tagline for you should the proper inspiration hit.
And of course there’s no charge. So if you want help with your tagline, get started by telling us in the comments!