What’s the driving force behind effective online marketing?
- Is it self-centered promotional messages?
- A secret hard-sell method that social media won’t reject?
So what is it?
According to bestselling author, entrepreneur, and Apple’s former Chief Evangelist Guy Kawasaki, it’s the art of enchantment, a very specific form of persuasion that results in great outcomes for you and your prospects, customers, and clients.
And it just so happens to tie in perfectly with what we’ve been talking about on Copyblogger for the last 5 years. Listen in to make the connection.
In this episode Guy Kawasaki and I discuss:
- The simple and powerful content strategy that Guy uses every day
- The 3 timeless keys to success online — or anywhere
- Why you shouldn’t copy the marketing success of Apple
- Why competition is good, and shouldn’t make you sweat one bit
- Guy’s 4 unrivaled words for headlines that work
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 39.9 MB | 27:41
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
Want to know more about an enchantment strategy that builds businesses that are both profitable and meaningful? Come join us for Authority Rules. It’s a free series of three webinars and additional articles, and it kicks off with a special report by Brian Clark on The 10 Rock Solid Elements of Successful Online Marketing.
Links from the Show:
- Enchantment: The Art of Changing Hearts, Minds, and Actions
- Guy’s blog
- Alltop, all the top stories
- Influence: The Psychology of Persuasion
- Objectified (documentary film on industrial design)
About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.
Reader Comments (35)
I am on the way to get the entire discussion…
Thank you in advance Brian!
Brian O'Connell says
Very cool! Thanks for sharing. I believe you pointed some great stuff out.
Great post. I clicked this post because of the title. I know guy kawasaki from Twitter :).
Eric Hamm says
One of the best little nuggets I got out of it was the point about how Apple isn’t doing well because of what they’re doing right now, but because of what they’ve done in the past.
That’s not to say that they aren’t doing great things right now, but that it’s only because of the foundation they laid many years ago that they are able to function in the manor they do today.
Great stuff! 🙂
Workout without Weights says
Cheers and thank you, these free audios are always more interesting than the written word… if only there were so vblogs ups.
Michael A. Stelzner says
Nice interview Brian!!
Sonia Simone says
I always enjoy the show, but I thought this one was particularly strong. This would be a great show for folks to download & listen to a couple of times — there are so many critical points here.
Patrick Vuleta says
Sorry… only geeks will get that… couldn’t resist.
I liked the show though. These interviews are the strong point of Copyblogger.
Pamela Wilson says
Great, great interview: good questions and answers.
Guy’s one of my heros! So glad you snagged some time with him.
Refreshing to hear that a test of a good blog is content in bullet form.
Also agree with Guy’s take on Facebook – best used for pictures and video .
Interview content and sound quality score – Excellent.
Chris Sanderson says
What a surprise to hear you two talking Dale Carnegie! Third time in 3 days that people I seriously respect have brought “How to Win Friends” up.
My fav quote from this interview? “Apple’s idea of a focus group is Steve’s right hemisphere talking to his left.” #instantclassic
Vishal Khandelwal says
Great interview! There’re just two mantras for success in the online (or offline) world – offer a solution for people’s problems, and create ‘enchanting’ stories around this solution.
Patrick Vuleta says
Went through and changed my facebook website link based on this interview – thanks. 🙂
Excellent interview with some down to earth reality in the midst of all the noise.
Owen Marcus says
I enjoyed Guy’s book, Enchantment. It is to the point with simple tips on how to implement enchantment.
Andy from AudioBay Professional Mastering says
I found this discussion very interesting, I have been looking for ways to increase the success I have with internet marketing and this hit the nail on the head. Thank you for offering such great information in such a convenient medium (audio)!!
Thanks Brian! As always, very valuable information and great interview! I loved to hear how Guy is using Twitter and Facebook, as its always have been my questions, what is the balance and how to use it right, so we truly come across helping and not pitching and miss-using our followers and friends.
I am buying his book….you convinced me 🙂
Thanks again and Happy Easter!
geri degruy says
thank you! i love guy’s approach. he’s helping others, he’s sharing a flow of information, he’s MAKING A RELATIONSHIP. that is what i want to do with people. this was inspiring and joyful for me. thanks! geri
Thank you for this valuable information. Its always good to obtain knowledge to form lasting relationships.
Dale Carnegie would have to be one of the fathers of building these relationships.
Peter Lawlor says
I really liked the point made about markets via social media is not a zero-sum game. It’s extremely contrary to what we think about business, including SEO.
Guy supports this statement by explaining how curating information, even information produced by competitors, is a win-win scenario. I think that’s great.
I actually noticed this in action on my blog recently. I linked to two good articles in a blog post. Then, I believe it was the author of the post I linked to, linked to my post from a very popular forum which drove loads of traffic my post.
Anastacia - Web Courses Bangkok says
Very valuable information. It works.
The intro made me laugh out loud — literally! Listening on…
Erika Barbosa says
I just listened to this podcast last night and it was great. Thanks for sharing.
Laura Watts says
A very interesting article, thank you!
Brian, you all always give great information and it’s all for free! Because of what I’ve been learning here, I’ve started to rebuild the foundation of my website to give the best content possible!
Thanks Brian and all of the team here at Copyblogger
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