The Yogi Berra School of Persuasive Writing

The Yogi Berra School of Persuasive Writing

Reader Comments (46)

  1. Dang fine job, Dean.

    Old-Time Baseball Player posts have now replaced Rock Star posts as the best way to convey strategy and gain readers attention…while having a big time doing it.

    What’s next ?

    I may try a Winnie The Pooh post !

  2. One of Yogi’s quotes I live by is “In theory there is no difference between theory and practice. In practice there is.”

    Don’t live by the books; don’t get tied up in writing theory. Do, do and do again. Learn from the mistakes.

    Yogi was brilliant.

  3. Hey, Mike, that’s a great idea. You could start a newsletter and call it “The Daily Pooh.” Hmmm. Maybe not.

    My favorite of all time is “When you come to a fork in the road, take it.” Yogi wrote a book with that title several years ago.

  4. Wow…those are radically simple truths of driving a solid business.

    And a solid business is not something that just arrives on scene…it takes packaging all of the above into a business or service offering that just makes sense to your targeted audience.

    Thanks for giving it to us like it is…

  5. As someone form the UK, I’m not familiar with baseball, or even, shame to say, Yogi Berra. Though he sounds a hoot. But can someone explain the connection between the baseball player and the Yogi Bear cartoon character? And what can Yogi Bear teach us about marketing? Perhaps we could have a whole series on bears and marketing. There’s Winnie, Yogi, Paddington…

  6. To Simon:
    According to Wikipedia, “He picked up his more famous nickname from a friend who said he resembled a Hindu holy man (yogi) they had seen in a movie, whenever Berra sat around with arms and legs crossed waiting to bat, or while looking sad after a losing game. Years later, the Hanna-Barbera cartoon character Yogi Bear was named after Berra…”

  7. Everybody should be handed a copy of Claude Hopkins’ “Scientific Advertising” when they’re born. It’s more than just a book about advertising; at its core, it’s about learning to motivate people with services rather than inducements.

  8. In the good old days talking like that was considered funny – BUT NOW, every blog or news outlet or comedy talk show would be all over you to the point of driving you crazy

  9. Wow, nice interpretations. I have learned some important lessons from it. I also don’t know who is Yogi, but the wisdom is remarkable.

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