The votes are in and the scores have been tallied. So, I guess it must be time to reveal the three winners of the first ever Copyblogger Copywriting Contest.
First off, I’d like to thank everyone who submitted an entry. We received a lot of great submissions, and it’s almost unfortunate that we can only have first, second and third place winners.
And last but not least, I’d like to thank Squidoo for providing the $10,000 in free advertising that will be divided up among our winners. I’d especially like to give a shout-out to Megan Casey at Squidoo for her assistance behind the scenes.
OK, enough of that. Here are the third, second and first place winners, their ad copy with a link to the landing page, and commentary on each.
Third Place: Andy Wibbels
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Seth: This is clear and actionable and the landing page won’t appeal to all but will move a decent number.
Darren: Simple, to the point and will get results with many.
Brian: This is a classic “squeeze page” technique that will put some off, but is actually great at connecting with your most motivated prospects.
Andy wins $2,000 in SquidOffers advertising for his third place finish.
Second Place: Ian Lurie
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Seth: Ian did my favorite one. Touches all thee usual buttons, but in a more original way. (a picnic table?). The only 10 on my list.
Darren: Not bad. The headline was the best part of the ad—the copy of the ad was strong at points—the landing page was good although dragged a little.
Brian: This is a nice all-around effort. He speaks to the audience in his ad copy (but might try a stronger call to action), and the landing page is cleanly eye-catching, well written and sprinkled with intermittent calls to action.
Ian wins $3,000 in SquidOffers advertising for his second place finish.
First Place: Michael Furniss
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Seth: I like a lot about this one. I like the clever headline and the shameless appeal to the opportunity seekers.
Darren: This was the first one that I actually wanted to read all the way through and click on.
Brian: Unique approach causes curiosity and the concept is smartly woven throughout—from ad copy to landing page headline, visual and body copy. The integrated approach makes the “stickmen” more than a gimmick and keeps you moving to the call to action.
Michael wins $5,000 in SquidOffers advertising for his first place finish.
Entries were evaluated by assignment of a score of 1 (terrible) to 10 (exceptional). The first and second place winners pretty much left the crowd behind when their scores from each judge were combined, and yet Michael only beat Ian by one point. Andy led the rest of the top tier pack to finish third.
Congratulations to the winners and thanks again to everyone who entered! Megan Casey will be contacting the winners to arrange for delivery of the prizes.