The SEOmoz Landing Page Contest: Entries Judged by Live Multivariate Testing

Last week, quite a few people wondered if they’d get to see any real-life results based on Roberta’s critique of the SEOmoz Premium Membership landing page. We already knew the answer, because Rand, Roberta and I had cooked up a more elaborate plan weeks ago. We had to keep quiet until today, but now I can reveal the scoop.

Here’s the deal—SEOmoz is sponsoring a landing page competition. You rewrite their landing page in exchange for a shot at a cash prize and more free publicity than you can shake a stick at. Feel free to use Roberta’s tips, of course.

First prize wins $1,000 cash. And to make sure the winners are picked the way they are in real life, each entry will be judged and the winners determined via multivariate testing on a live website.

Back when Seth Godin, Darren Rowse and I judged the Copyblogger landing page contest, we all three understood that it was a little ridiculous to choose winners based on what “we liked,” since that gave no objective indication of how each page would perform in the real world. Due to time constraints, we ran the contest that we could. But thanks to the technical talent bunkered within the SEOmoz world headquarters in Seattle, this competition will be as “real world” as it can be, which should lead to some valuable landing page copy insights.

Go read Rand’s post for all the details, because Roberta and I are hoping that a Copyblogger reader will win the prize. Don’t let us down. 🙂